Marketing Manager

Job Description

The Marketing Manager is responsible for leading the brand strategy and portfolio marketing execution across assigned therapeutic areas bridging product-level management and business unit strategy. This role translates market and customer insights into integrated go-to-market plans orchestrates cross-functional execution in public and private channels and steers P&L forecasting and launch readiness for priority brands. Positioned between the Product Manager and the Business Unit Director the Marketing Manager provides strategic direction to brand teams aligns with access/policy/medical stakeholders and supports the Business Unit in achieving sustainable growth and patient access.

Key Responsibilities
1. Strategy and Portfolio Leadership

• Build and own short/mid-term brand strategies and integrated marketing plans for assigned products/indications aligned to Busines Unit objectives and therapeutic area priorities.

• Translate customer market and competitor insights into clear value propositions segmentation/targeting channel mix and omnichannel journeys.

• Shape go-to-market models across private and public channels; adapt strategies to market access reimbursement and policy dynamics.

• Ensure Project Managers capture and act on field intelligence to refine strategy.

2. Launch and Lifecycle Management

• Guide product manager to develop launch readiness plan and ensure execution for new indications/line extensions within scope; partner with Business Unit Director on major launches for strategic alignment.

• Drive lifecycle strategies (positioning refresh access pull-through evidence and content needs tactical optimization) to sustain growth and share.

3. Performance and P&L Ownership

• Own brand P&L for assigned portfolio: set targets manage spend and optimize ROI across tactics and channels.

• Lead demand and financial forecasting in partnership with Finance and Supply; monitor performance and course-correct based on analytics and field feedback.

4. Cross-Functional Orchestration

• Help Project Managers to navigate and influence cross-functional team (Access Policy Medical Commercial Regulatory Legal Finance) to deliver plans compliantly and on time.

• Partner closely with Market Access and Policy to navigate tendering reimbursement and formulary dynamics in public and private sectors.

• Align with Medical Affairs on evidence needs scientific narratives.

5. Commercial Excellence

• Ensure promotional strategies & tactical plans development & timely delivery.

• Facilitate coordination and interaction between Regional leads and Product managers.

6. Insights Analytics and Market Intelligence

• Lead continuous market monitoring competitor tracking and opportunity/risk assessments; recommend actions with clear business impact.

7. Governance and Compliance

• Oversee internal approval workflows sponsorships and activity reviews with Legal/Compliance/Regulatory.

• Ensure all activities adhere to local regulations codes and company policies.

8. People and Stakeholder Leadership

• Provide direction and coaching to Product Managers/ Marketing analyst; contribute to team capability building.

• Influence without authority across functions; represent Marketing in Business Unit forums when delegated by the Business Unit Director.

Qualifications

• Education: Bachelors degree in Marketing Business Economics Engineering Pharmacy Medicine or related field.

• Postgraduate/MBA in Marketing Sales Management or Business Management preferred.

• Fluent English (essential).

Experience

• 57 years of progressive experience in pharmaceutical marketing including at least 3 years as Product Manager.

• Therapeutic area experience in Oncology Immunology Vaccines or Rare Diseases highly valued; multinational experience preferred.

• Proven track record in P&L management forecasting and execution of integrated marketing plans across public and private channels.

• Experience leading cross-functional teams and contributing to launches.

Technical Skills

• Proficiency with Office tools (Excel PowerPoint); strong command of market audits (IQVIA etc.).

• Solid understanding of market access and policy environments; familiarity with tendering and reimbursement processes.

Competencies

• Strategic thinker with strong commercial acumen and analytical rigor.

• Results-oriented persistent and self-motivated; able to prioritize and execute with discipline.

• Excellent communication and stakeholder management; strong negotiation skills.

• Leadership and team coaching; ability to influence across functions and levels.

• Planning organization and follow-through; resilience under pressure.

• Patient- and customer-centric mindset; high standards of ethics and compliance.

Reporting Line
Reports to: Business Unit Director
Key interfaces: Medical Affairs Market Access Policy Commercial/Sales Finance Legal Regulatory Strategy and external stakeholders (payers institutions).

Required Skills:

Preferred Skills:

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