Tradeshow Marketing and KOL Strategy Manager

Versiti is a fusion of donors scientific curiosity and precision medicine that recognize the gifts of blood and life are precious. We are home to the world-renowned Blood Research Institute we enable life saving gifts from our donors and provide the science behind the medicine through our diagnostic laboratories. Versiti brings together outstanding minds with unparalleled experience in transfusion medicine transplantation stem cells and cellular therapies oncology and genomics diagnostic lab services and medical and scientific expertise. This combination of skill and knowledge results in improved patient outcomes higher quality services and reduced cost of care for hospitals blood centers hospital systems research and educational institutions and other health care providers. At Versiti we are passionate about improving the lives of patients and helping our healthcare partners thrive.

The Tradeshow Marketing & KOL Strategy Manager owns our end-to-end presence at industry conferences and trade shows and leads our thought-leader/KOL engagement engine to fuel reputation pipeline and revenue. This manager partners tightly with Service Line Marketing Growth/Digital Sales Medical/Clinical Affairs and Compliance to prioritize the right events orchestrate standout experiences activate high-value KOL relationships and prove ROI.

Benefits
Versiti provides a comprehensive benefits package based on your job classification. Full-time regular employes are eligible for Medical Dental and Vision Plans Paid Time Off (PTO) and Holidays Short- and Long-term disability life insurance 7% match dollar for dollar 401(k) voluntary programs discount programs others.

• Tradeshow and conference leadership > Build and maintain a 12-month events calendar aligned to service-line product and revenue goals; define objectives audience messaging offers and success metrics for each priority event. > Own end-to-end execution: booth strategy/design sponsorships speaking abstracts on-site run-of-show shipping vendors lead capture/flows demo readiness and post-show follow-up.
• Tradeshow and conference operations ness and post-show follow-up. > Manage budgets contracts timelines and vendor relationships; track spend vs. plan and negotiate value-add with organizers/suppliers. > Drive integrated campaigns around each event (pre- at- post-): email paid/organic social landing pages SDR plays and thought-leadership content in partnership with Growth/Digital and Sales. > Deliver post-event readouts with pipeline impact influenced/attributed revenue CPL/CPO MQLSQL conversion meetings held and learning agenda.
• KOL (Key Opinion Leader) strategy and engagement > Build and maintain a prioritized KOL map by service line (clinical leaders society leaders innovators); define tiers engagement objectives and success measures. > Plan and execute compliant KOL programs: advisory boards speaker forums panel placements congress activities and content co-creation (white papers webinars case studies). > Coordinate speaker training/readiness contracting and honoraria in partnership with Service Line Leadership Legal and Compliance; maintain accurate documentation. > Build relationships with professional societies and congress organizers to secure booths symposia abstracts and society collaborations that elevate brand and clinical credibility. > Create a KOL insights loopcapture market/clinical signals from KOLs and congresses and translate into POVs product feedback and go-to-market refinements.
• Cross functional collaboration > Partner with Business Development VCTS Marketing and Service Line Marketing on meeting books VIP/KOL schedules and target-account invitations ensure CRM hygiene lead routing and follow-through. > Align with Product/Service Line Leaders on demo scripts evidence hierarchy claim guardrails and messaging. > Coordinate executive visibility keynotes panels media/analyst briefings and high-value customer meetings.
• Performs other duties as required or assigned which are reasonably within the scope of the duties in this job classification
• Understands and performs in accordance with all applicable regulatory and compliance requirements
• Complies with all standard operating policies and procedures

Education

• Bachelors Degree Marketing communications business or related field required
• Masters Degree MBA or related advanced degree desired

Experience

• 4-6 years experience - B2B (business to business) event/tradeshow or field marketing required
• 2-4 years experience - Leading major conference programs end-to-end required
• 2-4 years experience - Marketing related to healthcare MedTech diagnostics or life sciences preferred
• 1-3 years experience - KOL/thought leader engagement (e.g. ad boards speakers society partnerships) in a regulated industry environment including familiarity with HCP compliance and contracting workflow preferred

Knowledge Skills and Abilities

• Proven ability to translate event/KOL activity into pipeline impact and clear ROI required
• Strong command of CRM/marketing automation and event technology (lead capture badging scanning) required
• Demonstrated project management skills including prioritization and execution required
• Demonstrated vendor management skills including vendor/contract and budget management required
• Executive presence and proven communications skills required

Tools and Technology

• SalesForce CRM desired

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