Product Marketing Manager (Remote)

Overview

We are seeking a strategic and execution-oriented Product Marketing Manager to drive customer-centric growth across our portfolio of uniforms and workplace supply solutions. This role sits at the intersection of customer insight product strategy and go-to-market execution with a strong emphasis on enabling frontline teams and scaling disciplined repeatable processes across a complex enterprise environment.

The ideal candidate brings a deep understanding of B2B buying behavior experience operating in mature organizations and a proven ability to translate customer and market intelligence into impactful go-to-market strategies.

Key Focus Areas

Marketing Strategy & Product Focus

• Champion the voice of the customer ensuring customer needs pain points and buying motives inform product pricing and GTM decisions.
• Build and scale disciplined repeatable marketing processes that ensure consistent execution high-quality service and seamless customer experiences across segments.
• Equip and empower frontline teams (Sales Service and Operations) with clear positioning tools and training to drive engagement and revenue growth.

Core Responsibilities

Customer & Market Intelligence

• Lead segment deep-dives to assess market dynamics customer needs competitive landscape and growth opportunities.
• Develop and maintain customer personas mapping buying motivations decision drivers and unmet needs.
• Partner with Marketing Analytics Sales and Service teams to identify product gaps and inform roadmap prioritization.

Go-To-Market Strategy & Execution

• Design and operationalize standardized GTM frameworks for new product launches expansions and cross-sell initiatives.
• Own end-to-end launch planning including messaging targeting enablement and performance tracking.
• Drive consistency and scalability across launches in key verticals.

Sales Enablement & Frontline Empowerment

• Develop and deliver sales enablement tools training modules and segment-specific resources that improve sales effectiveness.
• Create playbooks to support specialized selling strategies including product training and customer cross-sell penetration.
• Act as a trusted leader on cross-functional teams ensuring alignment between marketing strategy and field execution.

Qualifications

• 3 years of Product Marketing experience in B2B preferably within enterprise or industrial/service-based organizations.
• Proven success launching and scaling products in complex portfolios.
• Strong analytical skills with experience translating data into actionable insights.
• Deep collaboration skills across Sales Operations Procurement and Leadership.
• Exceptional communication and storytelling abilities.

Required Experience:

Manager