Marketing Lead
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Job Location:
Monthly Salary:
Posted on:
11 hours ago
Vacancies:
1 Vacancy
Job Summary
Were looking for a Senior Marketing Manager to lead our customer acquisition efforts in Ireland. This is a unique opportunity to help scale a new and growing market backed by the resources of an established UK business.
Reporting to the Head of Acquisition youll be responsible for shaping and executing the strategy that brings new customers into the Gousto experience. Working closely with teams across brand insights PR trading and tech youll ensure that every marketing pound is spent where it can make the greatest impact.
This role can be based in either Dublin or London with travel once a month to the other location to maintain strong cross-site collaboration.
What youll do
- Lead the development and delivery of our marketing strategy in Ireland to drive new customer growth
- Oversee go-to-market activity across all paid channels
- Manage forecasting performance and spend across key acquisition metrics
- Optimise marketing investment to maximise ROI and sustainable growth
- Test and evaluate new acquisition channels to uncover further opportunities
- Represent the voice of the Irish customer across the business
- Collaborate closely with Brand Insights PR Trading and Tech teams
- Ensure acquisition efforts align with brand and commercial goals
- Partner with Product and Tech to support marketing through test-and-learn
- Champion inclusive and ethical marketing practices
What youll bring
- Proven experience in a senior marketing role within a scaling business or new market launch
- Knowledge of direct-to-consumer (D2C) models ideally in eCommerce
- Strong understanding of the Irish market and consumer landscape
- Skilled in managing multi-channel marketing budgets (1m)
- Confident using data and analysis to drive decision-making
- Able to influence stakeholders and align cross-functional teams
- Strategic thinker with strong execution skills and attention to detail
- Motivated by impact growth and the chance to build something new
Additional Information :
Whether its in our recipes or our hiring we believe in the power of diverse perspectives. Were committed to creating a workplace where everyone can thrive. We encourage applications from people of all backgrounds and were open to flexible working arrangements that help you do your best work.
If youre unsure whether you meet all the criteria wed still love to hear from you. If youre applying as part of a job share we welcome joint applications. And if you need any adjustments during the recruitment process just let us knowwere here to help.
Remote Work :
No
Employment Type :
Full-time
Key Skills
- Administrative Skills
- Facilities Management
- Biotechnology
- Creative Production
- Design And Estimation
- Architecture
About Company
We believe home cooking is important. But in todays busy world, its often the first thing to go. With Gousto, you choose recipes youd like to cook and ta-dah! We deliver the perfectly measured ingredients. Skip the supermarket queue, and create delicious meals to share with those y ... View more
