Marketing Manager Advanced Surgical

Denver, CO - USA

Monthly Salary: Not Disclosed

Posted on: Yesterday

Vacancies: 1 Vacancy

Job Summary

The downstream marketing manager is responsible for driving commercial execution through customer-focused marketing strategies to drive growth for the Advance Surgical division. This individual will be responsible for planning and supporting the commercial organization and requires collaborating closely with sales and other cross-functional partners to deliver impactful results.

Key Responsibilities

Commercial Strategy & Product Marketing

Develop and execute downstream marketing strategies aligned with business objectives.

Translate clinical and market insights into compelling customer-facing messaging and materials.

Support product launches and post-launch optimization including pricing strategies and positioning.

Establish pricing strategy that aligns with overall business goals

Sales Enablement

Create and launch high-quality sales tools (presentations brochures case studies objection handlers).

Partner with Sales Enablement to educate and prepare CONMED FSOs to execute commercial strategies and achieve commercial goals.

Ensure consistent messaging across all channels and customer touchpoints.

Marketing Campaigns & Programs

Collaborate with cross-functional partners to launch downstream campaigns (market plans customer acquisition plans and customer retention activities) aligned to strategic priorities

Understand current market conditions to build appropriate messaging positioning and implementation tools to execute portfolio strategies across digital events and field channels.

Understand user and buyer personas to drive segmentation and targeting to improve commercial efficiency and customer engagement.

Support tradeshows and events

Establish KPIs and success metrics and milestones; monitor and optimize campaign performance to drive customer engagement.

Deploy resources to measure monitor and adjust marketing strategy to drive customer engagement

Work with influential societies to earn public endorsements peer-to-peer engagements KOL development KOL network management and lead generation.

Experience

5 years of product management marketing and/or related field-level experience (sales).

3 years of experience in related market (General Surgery Medical Device)

Experience in healthcare systems and operating room environments (OR)

Proven experience in launching downstream marketing campaigns

Other Attributes

Self-motivated detail-oriented and able to manage multiple campaigns simultaneously while meeting established timelines

Excellent communication and interpersonal skills with the ability to present data-driven insights to clients and internal stakeholders.

Comfort in fast-paced competitive environment and the ability to balance multiple priorities

Proven experience supporting sales teams and driving product adoption

Ability to translate clinical data into customer messaging

Education

Bachelors Degree in Marketing Advertising Business or a related ﬁeld

Travel Requirements

15-40% domestic and international travel.

ADA Disclosure

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Benefits:

CONMED offers a wide array of benefits to fit your unique needs. Visit our Benefits Page for more information.

Competitive compensation
Excellent healthcare including medical dental vision and prescription coverage
Short & long term disability plus life insurance -- cost paid fully by CONMED
Retirement Savings Plan (401K) -- CONMED matches your contributions dollar for dollar with the potential for up to 7% per pay period
Employee Stock Purchase Plan -- allows stock purchases at discounted price
Tuition assistance for undergraduate and graduate level courses

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CONMED is an equal opportunity employer and does not discriminate on the basis of any legally protected status or characteristic. Protected veterans and individuals with disabilities are encouraged to apply. The Know Your Rights: Workplace Discrimination is Illegal Poster reaffirms this commitment.

Colorado Residents: In any materials you submit you may redact or remove age-identifying information such as age date of birth or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.

If you feel you need a reasonable accommodation pursuant to the ADA you are encouraged to contact us at option #5.

Required Experience:

Manager