Director, Health Systems Marketing
Share
Job Location:
Boston, NH - USA
Monthly Salary:
$ 196000 - 294000
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
Job Description
General Summary:
The Director Health Systems Marketing is responsible for leading the development and execution of Health Systems strategy and marketing tactics across field promotion peer-to-peer education and digital marketing channels. The director will lead a team of Health System marketing professionals and work closely with the Directors of Strategic Accounts.
Vertex recently launched JOURNAVX an oral non-opioid medication for the treatment of moderate-to-severe acute pain. Promotional education is critical to the success of JOURNAVX. This role will develop high impact strategy and promotional content across all channels and work closely with colleagues on the HCP and DTC marketing teams US market access team and HEOR team. This role will be expected to develop and execute training on the above content to a large field team of 200 members.
Key Duties and Responsibilities:
- Serve as the Health Systems landscape subject matter expert focused on health systems marketing engagement strategy & insights integration
- Lead the refinement of the Pain Health Systems strategy in partnership with the Strategic Accounts team and Market Access team
- Support implementation of Strategic Accounts 2.0 priorities (evolved value propositions bespoke asset development for diverse health system stakeholders etc.)
- Leads and develops a team of Health System marketing professionals (Assoc. Directors and Senior Managers)
- Manages the Health System Agency of Record relationship and manage the budget associated with the AOR
- Provides input into forecasting assumptions on Health System adoption of JOURNAVX
- Generates and consolidates key insights across HCPs and patient stakeholders (through market research ad boards etc.) and makes strategic recommendations to advance performance against goals
- Travel Requirements: Ability to travel 20% (4 days a month)
Knowledge and Skills:
- Direct experience with communications review committee for review of tactics
- Ability to oversee generation of insights and apply those insights to business problems/opportunities and make strategic recommendations
- Analytical mindset with demonstrated ability to lead others to solve complex problems
- Demonstrated ability to develop strategy make strategic recommendations and monitor performance
- Advanced knowledge of market forecasts and relationship of business drivers to revenue
- Advanced working knowledge of MS Office applications including PPT Excel and Word
- Experience in pharmaceutical marketing or closely related field(s) (e.g. pharmaceutical sales ad agency etc.)
- Demonstrates strong understanding of health information technology IDN systems and institutional markets
Education and Experience:
- Bachelors degree required
- Typically requires 10 years of work experience and 3 years of supervisory/management experience or the equivalent combination of education and experience
Pay Range:
$196000 - $294000Disclosure Statement:
The range provided is based on what we believe is a reasonable estimate for the base salary pay range for this job at the time of posting. This role is eligible for an annual bonus and annual equity awards. Some roles may also be eligible for overtime pay in accordance with federal and state requirements. Actual base salary pay will be based on a number of factors including skills competencies experience and other job-related factors permitted by law.
At Vertex our Total Rewards offerings also include inclusive market-leading benefits to meet our employees wherever they are in their career financial family and wellbeing journey while providing flexibility and resources to support their growth and aspirations. From medical dental and vision benefits to generous paid time off (including a week-long company shutdown in the Summer and the Winter) educational assistance programs including student loan repayment a generous commuting subsidy matching charitable donations 401(k) and so much more.
Flex Designation:
Hybrid-Eligible Or On-Site EligibleFlex Eligibility Status:
In this Hybrid-Eligible role you can choose to be designated as:
1. Hybrid: work remotely up to two days per week; or select
2. On-Site: work five days per week on-site with ad hoc flexibility.
Note: The Flex status for this position is subject to Vertexs Policy on Flex @ Vertex Program and may be changed at any time.
#LI-Hybrid
Company Information
Vertex is a global biotechnology company that invests in scientific innovation.
Vertex is committed to equal employment opportunity and non-discrimination for all employees and qualified applicants without regard to a persons race color sex gender identity or expression age religion national origin ancestry ethnicity disability veteran status genetic information sexual orientation marital status or any characteristic protected under applicable law. Vertex is an E-Verify Employer in the United States. Vertex will make reasonable accommodations for qualified individuals with known disabilities in accordance with applicable law.
Any applicant requiring an accommodation in connection with the hiring process and/or to perform the essential functions of the position for which the applicant has applied should make a request to the recruiter or hiring manager or contact Talent Acquisition at
Required Experience:
Director
Key Skills
- Digital Marketing
- B2B Sales
- Marketing
- Pardot
- Marketing Automation
- Customer Segmentation
- HubSpot
- Multichannel Marketing
- Market Research
- Affiliate Marketing
- Social Media Management
- Lead Generation
About Company
Vertex Pharmaceuticals invests in scientific innovation to create transformative medicines for people with serious diseases.
