DigitalMedia Strategist

At KXAN we help local businesses get in the game and help national brands feel local. Were building and scaling the digital arm of a trusted high-impact TV stationmeaning youll have the resources of a major media brand plus the energy of a team creating smarter processes and stronger digital execution every day.

You will play a key role on KXANs Advertising teamsupporting tactical execution and implementation contributing to client strategy and helping analyze performance across a high-volume portfolio of advertisers. While the Account Executive remains the primary client owner youll partner closely with AEs and the digital team to support ideation assist on digital calls help structure and execute campaigns and bring optimization insights to campaign check-ins.

What Youll Be Doing

• Partner with AEs to develop go-to-market digital strategies and tactical recommendations aligned to client goals budgets and flighting.
• Support tactical execution and implementation for digital campaigns helping ensure campaigns are set up for success across platforms.
• Assist with and/or input orders across a variety of DSPs and ad platforms (including complex or multi-vendor campaigns as needed).
• Collaborate closely with the Creative Team and Digital Sales Coordinator to ensure clean handoffs (requirements specs creative readiness deliverables).
• Monitor performance and provide insights optimization recommendations and next steps during campaign check-ins.

Campaign Strategy & Execution

• Youll help bring full-funnel plans to life using tools like: Website Creation SEO SEM Programmatic OTT/CTV Display Pre-Roll and Paid Socialoften layered with the reach and storytelling power of TV and commercial production.
• Plan launch and manage campaigns that may include OTT/CTV Programmatic Display Pre-Roll Paid Social Paid Search and more.
• Recommend and interpret key performance metrics (as applicable): CTR CPC CPA ROAS video completion rate reach/frequency conversions.
• Provide budget and allocation guidance across channels to maximize campaign results.

Cross-Team Collaboration

• Build strong working relationships with Sales Coordinators Creative Services and internal partners to align timelines and deliverables.
• Help maintain clarity across moving parts (deliverables responsibilities timing) in a fast-paced environment with multiple stakeholders.
• Bring a weve got this attitudekeeping campaigns moving forward even when priorities shift.

What Youre Good At

• Being curious: asking smart questions anticipating whats next and jumping in to help the team deliver.
• Managing multiple campaigns and priorities under deadline pressurewithout losing attention to detail.
• Translating strategy into execution: turning goals into clear tactics setups and measurable outcomes.
• Presenting insights and recommendations clearly to teammates leadership and (when needed) clients.
• Staying adaptable as platforms algorithms and best practices change.

Required Skills & Qualifications

• 24 years of experience in digital media strategy paid media digital sales support or campaign management (agency publisher broadcast etc.).
• Working knowledge of the digital ecosystem: OTT/CTV programmatic paid social paid search display/video.
• Strong analytical and reporting skillset with data-driven decision-making.
• Comfortable operating in a high-volume fast-paced environment with shifting priorities.
• Proficient with tools such as Google Ads Meta Business Manager Google Analytics and related platforms.

Preferred / Nice to Have

• Highly proficient with GA4 GTM and analytics/tracking tools.
• Experience with DSPs and/or multi-vendor ordering and campaign execution.
• Experience supporting sponsorship-style or integrated campaigns with multiple deliverables.

Why KXAN

Youll be joining a team thats combining modern digital performance marketing with the reach credibility and creative horsepower of one of Austins most recognized media brands. If you like building process sharpening strategy and helping advertisers growthis is a fun place to do it!