Associate Manager, Consumer Products Marketing & Franchise

Job Title:

Requisition ID:

Job Description:

Job Title: Associate Manager Consumer Products Marketing (Temporary)
Reports to: Sr. Director Licensing (AB) & Head of Partner Marketing (XGS)

Location: Santa Monica CA

Position Overview

We are seeking a dynamic and detail-oriented Associate to manage consumer products franchise coordination partner marketing and go-to-market activities for our consumer products programs. This role is pivotal in managing marketing approvals and pipelines ensuring brand integrity across merchandise launches direct-to-consumer platforms and other activations and developing go-to-market strategies. The ideal candidate will bring a blend of project management marketing and creative sensibility and operational rigor to support our expanding program.

This role is anticipated to be assigned as a hybrid work model position with some work on-site at an Activision Blizzard office and some work remote.

Position Summary

Marketing Planning & Execution

• Develop and update partner marketing materials for consumer products team and key partners including updating Blizzard franchise materials and franchise coordination in conjunction with the CP&L team

• Collaborate with internal stakeholders (franchise studio digital marketing PR product development) and external partners (licensees agencies retailers) to align campaign goals and timelines.

• Develop and execute franchise-specific marketing plans across digital and physical including social e-commerce and other activations.

• Support global go-to-market planning and long-lead commercial strategies in partnership with the category DTC and collabs teams.

Call of Duty / Activision Franchise Coordination

• Participate in weekly planning meetings with category product development DTC and franchise marketing brand and digital teams to integrate consumer products into broader franchise strategies (and vice versa)

• Partner with key stakeholders on the Call of Duty team to secure assets approvals and franchise information needed for consumer products initiatives.

• Act as a liaison to assist Consumer Products team members in navigating Call of Duty franchise processes and timelines.

• Ensure alignment between Call of Duty franchise goals and consumer products licensing marketing and creative strategies.

Project & Partner Management

• Oversee agency relationships and track and manage VSM budgets for creative agencies and PR agencies as appropriate

• Track and report KPIs for campaign performance partner engagement and creative throughput.

Detailed Responsibilities

• Partner Marketing

  • Manage day-to-day relationships with Licensees for product marketing social marketing public relations creative marketing etc.

    • Review and approve all marketing plans and provide strategic input

    • Collect impressions impact metrics for our top campaigns every quarter

    • Maintain XGS team quarterly launch calendar

    • Route all creative campaigns social web creative posts for approval through appropriate marketing teams

  • Downloadable Content Strategy

    • Maintain and track all DLC requests for all franchises (WoW DIV HS COD)

      • Oversee the DLC process from receiving partner and gear store requests through to evaluating program impressions and impact.

  • Retail Strategy

    • Support Retail Business Development Manager with materials across AB inclusive of presentation decks talk tracks assets DLC and franchise updates to help guide retail planning and strategy

    • Sync with RBDM and category team on a recurring basis

  • Build relationships with social community teams across all franchises

    • Set up quarterly in-person meetings to build relationships

• Franchise Coordination

• Call of Duty Franchise POC

  • Schedule monthly meetings with the business leads

    • Prepare and maintain quarterly updates to present

  • Schedule bi-weekly meetings with Brand/Social teams

  • Attend weekly creative approval meetings

  • Attend weekly legal approval meetings

  • Schedule monthly meetings with Studios as needed for game updates

    • Prepare and summarize game updates via emails/decks and send to team

  • Maintain COD franchise one sheets retail decks Franchise decks

• World of Warcraft Marketing

  • Attend weekly cross functional meetings update with CPG activities

    • Prepare and summarize game updates via emails/decks and send to team

• Diablo IV Marketing

  • Attend weekly cross functional meetings update with CPG activities

    • Prepare and summarize game updates via emails/decks and send to team

• Emerging Franchises POC

  • Schedule quarterly meetings with the business leads

    • Prepare and maintain quarterly updates to present

  • Schedule regular meetings with BU as needed for game updates ongoing coordination

    • Prepare and summarize game updates via emails/decks and send to team

    • Maintain Crash Spyro franchise one sheets retail decks Franchise decks

• Ecomm Support

• Manage day-to-day relationships with Legends for marketing efforts across gear stores

  • Review and approve all marketing plans and provide strategic input

  • Attend weekly syncs (marketing operations) to ensure alignment on marketing needs and inform AB BUs on upcoming gear store campaigns

  • Collect impressions impact metrics for our top campaigns YoY

  • Route all creative campaigns social web creative posts for marketing support across AB

Our World

At Activision we strive to create the most iconic brands in gaming and entertainment. Were driven by our mission to deliver unrivaled gaming experiences for the world to enjoy together. We are home to some of the most beloved entertainment franchises including Call of Duty Crash Bandicoot Tony Hawks Pro Skater and Guitar Hero. As a leading worldwide developer publisher and distributor of interactive entertainment and products our press start is simple: delight hundreds of millions of players around the world with innovative fun thrilling and engaging entertainment experiences.

Were not just looking back at our decades-long legacy; were forging ahead to keep advancing gameplay with some of the most popular titles and sophisticated technology in the world. We have bold ambitions to create the most inclusive company as we know our success comes from the passionate creative and diverse teams within our organization.

Were in the business of delivering fun and unforgettable entertainment for our player community to enjoy. And our future opportunities have never been greater this could be your opportunity to level up.

Ready to Activate Your Future

Rewards

We provide a suite of benefits that promote physical emotional and financial well-being for Every World - weve got our employees covered! Subject to eligibility requirements the Company offers comprehensive benefits including:

• Medical dental vision health savings account or health reimbursement account healthcare spending accounts dependent care spending accounts life and AD&D insurance disability insurance;
• 401(k) with Company match tuition reimbursement charitable donation matching;
• Paid holidays and vacation paid sick time floating holidays compassion and bereavement leaves parental leave;
• Mental health & wellbeing programs fitness programs free and discounted games and a variety of other voluntary benefit programs like supplemental life & disability legal service ID protection rental insurance and others;
• If the Company requires that you move geographic locations for the job then you may also be eligible for relocation assistance.

Eligibility to participate in these benefits may vary for part time and temporary full-time employees and interns with the Company. You can learn more by visiting the U.S. the standard base pay range for this role is $72720.00 - $134460.00 Annual. These values reflect the expected base pay range of new hires across all U.S. locations. Ultimately your specific range and offer will be based on several factors including relevant experience performance and work location. Your Talent Professional can share this roles range details for your local geography during the hiring addition to a competitive base pay employees in this role may be eligible for incentive compensation. Incentive compensation is not guaranteed. While we strive to provide competitive offers to successful candidates new hire compensation is negotiable.