Email Marketing Specialist
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Job Location:
Monthly Salary:
Posted on:
12 hours ago
Vacancies:
1 Vacancy
Job Summary
Job Overview
We are a fastgrowing software house and IT services company running multiple B2B outbound email campaigns for software AI and automation services. We are looking for an experienced Email Marketing & AI Outreach Specialist who can independently manage cold email campaigns write highconverting email copy and leverage AI tools to drive consistent replies and qualified leads.
This is a handson executionfocused role ideal for professionals with strong cold email Smartlead and B2B outreach experience.
Key Responsibilities
Email Campaign Management
- Create manage and optimize multiple outbound email campaigns (4 concurrently) using Smartlead
- Upload and manage lead lists inboxes warmup settings and sending schedules
- Monitor campaign health deliverability open rates reply rates and bounce rates
- Pause scale or iterate campaigns based on performance data
Cold Email Copywriting
- Write highconverting cold emails for:
- Software development services
- Web & mobile applications
- ERP solutions
- AI and automation services
- Craft compelling subject lines email bodies and followup sequences
- Customize messaging for different industries ICPs and buyer personas
AIFocused Outreach & Personalization
- Use AI tools (ChatGPT or similar) to generate refine and personalize email content
- Write AI service pitch emails (AI chatbots automation AIpowered software)
- Personalize emails using lead data (company role industry pain points)
Optimization & Reporting
- Analyze campaign performance metrics (open rate reply rate spam risk)
- Conduct A/B testing on subject lines copy and CTAs
- Improve email deliverability and inbox placement
- Share weekly performance reports and insights
Required Skills & Qualifications
- 23 years of experience in email marketing or cold email outreach (software / IT services preferred)
- Handson experience with Smartlead (or tools like Instantly Lemlist)
- Strong English writing and copywriting skills
- Proven ability to write cold emails that generate replies
- Understanding of B2B software services SaaS and AI offerings
- Basic knowledge of email deliverability best practices
- Ability to manage multiple campaigns simultaneously
NicetoHave Skills
- Experience writing outreach for AI services automation SaaS or software houses
- Familiarity with lead scraping and enrichment tools
- Understanding of ICPs buyer personas and B2B funnels
- Experience with A/B testing and campaign scaling
What We Offer
- Location: Lahore
- Employment Type: FullTime Onsite
- Office Timings:
11:00 AM 8:00 PM OR
10:00 AM 7:00 PM (candidate may choose one shift) - Industry: Software House / IT Services
- Salary Range: PKR
- Stable longterm role in a growing software & IT services company
- Opportunity to work on AIdriven and cuttingedge software outreach
- Performancebased learning and growth opportunities
- Collaborative executionfocused work environment
Why This Role Is a Great Fit
If you enjoy cold email marketing understand B2B software outreach and want to work on AIfocused campaigns with real ownership and impact this role offers both stability and growth.
Key Skills
- Digital Marketing
- Marketing
- Google Analytics
- Pardot
- HTML5
- MailChimp
- Marketing Automation
- Salesforce Marketing Cloud
- HubSpot
- Responsys
- Email Marketing
- Social Media Management
