Klaviyo & Email Marketing Specialist
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Job Location:
Monthly Salary:
Posted on:
5 hours ago
Vacancies:
1 Vacancy
Job Summary
About Cloudcure
Cloudcure is a healthcare technology company delivering digital-first care solutions. We operate in a regulated environment and focus on patient trust education and long-term outcomes.
Were looking for a Klaviyo Expert to own and optimize our email and SMS lifecycle marketing from strategy to execution with a strong focus on conversion retention and compliance.
Role Overview
This role is responsible for building managing and optimizing Klaviyo flows campaigns and segmentation across the customer lifecycle. You will work closely with marketing product and operations to ensure timely personalized and high-performing communication.
You should be comfortable working in data-heavy environments improving deliverability and translating business goals into automated lifecycle journeys.
Key Responsibilities
Klaviyo Setup & Lifecycle Flows
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Build maintain and optimize Klaviyo flows (welcome abandoned checkout re-engagement post-purchase churn prevention etc.)
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Audit existing flows and identify gaps or improvement opportunities
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Ensure flows are triggered correctly and aligned with user behavior
Campaign Management
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Create and schedule email and SMS campaigns
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Coordinate messaging with product launches promotions and operational updates
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Ensure consistent branding tone and compliance
Segmentation & Data
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Build advanced segments based on behavior lifecycle stage and attributes
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Maintain clean lists and manage suppression logic
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Partner with tech teams to ensure accurate event tracking and data syncs
Optimization & Performance
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Monitor open rates CTR conversion and revenue attribution
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A/B test subject lines content timing and flows
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Improve deliverability and sender reputation
Compliance & Best Practices
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Ensure messaging aligns with healthcare marketing standards and privacy regulations
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Maintain unsubscribe consent and preference management best practices
Required Qualifications
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24 years hands-on experience with Klaviyo
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Strong experience building lifecycle flows and segmentation
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Solid understanding of email and SMS deliverability
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Ability to interpret data and translate insights into action
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Excellent written English and attention to detail
Nice to Have
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Experience in healthcare wellness or regulated industries
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Experience with transactional marketing email separation
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Familiarity with product-led or subscription businesses
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Experience collaborating with engineering or data teams
What Success Looks Like
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High-performing automated flows with clear attribution
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Improved open click and conversion rates
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Clean segmentation and reliable data tracking
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Email and SMS becoming a core revenue and retention channel
Key Skills
- Digital Marketing
- Marketing
- Google Analytics
- Pardot
- HTML5
- MailChimp
- Marketing Automation
- Salesforce Marketing Cloud
- HubSpot
- Responsys
- Email Marketing
- Social Media Management
