Director, Digital Marketing

First Entertainment Credit Union

Job Location:

Florida City, FL - USA

Monthly Salary: $ 135000 - 160000

Posted on: 15 hours ago

Vacancies: 1 Vacancy

Job Summary

First Entertainment Credit Union is looking for a Director Digital Marketing with an innovative mindset to join our journey to create a best-in-class digital experience for our members. An expert digital storyteller the ideal candidate will operate analytically think outside the box to identify growth opportunities and have a passion for creating engaging digital campaigns and content.

The Director Digital Marketing will oversee and execute digital marketing campaigns including but not limited to overarching social media strategy maintaining campaign timelines online advertising campaigns influencer & seeding campaigns marketing automation management assets website updates and other ongoing initiatives.

This is a full-time hybrid opportunity reporting to the VP Marketing and is based in Hollywood CA. The target starting pay in California is between $135000 and $160000.

Responsibilities

Lead audience segmentation targeting content creation deployment analytics and advertising campaign optimization.

Monitor digital campaign performance and identify optimization opportunities recalibrate targeting messaging and creative assets based on audience behavior and responses to maximize ROI.

Leverage data analytics and customer insights to implement strategies across digital touchpoints delivering tailored content product recommendations and offers to member segments while enhancing engagement loyalty and lifetime value.

Work cross-functionally and with our external partners to design develop and optimize website and landing pages ensuring a seamless user-friendly experience.

Achieve established growth marketing goals regarding leads at all funnel stages website visitors SEO rankings and other program goals.

Use innovative data-informed approaches to drive audience development across email SMS social and emerging platforms.

Forge and maintain strategic social partnerships to amplify brand presence and engagement.

Strategize and roadmap social initiatives ensuring alignment with broader business goals.

Conceptualize and implement robust test-and-learn digital roadmaps to drive incremental growth and innovation.

Identify and maintain the relationship with marketing technology stack providers to deliver a best-in-class digital experience for current and potential members and aid in reaching organizational KPIs.

Perform other tasks as required.

At First Entertainment your role and every role are essential to our Mission We build lifelong financial relationships with the people in entertainment based on a deep understanding of how they live and work Core Values Members First Ownership Integrity Innovation Inclusivity One Team and we expect you to uphold them.

Requirements

Bachelors degree in Marketing Communications Computer Science Business or related field; MBA preferred.

A minimum of 5 to 7 years of work-related experience in a full-service financial institution or experience in a related position in a related field highly preferred. 2 years in a supervisory capacity required.

Proficiency with social media scheduling and analytic tools required.

Proficiency with SEO WordPress HTML or similar required.

Working knowledge of Credit Union or banking products and services procedures and guidelines and field of membership requirements.

Thorough knowledge of regulations applicable to essential responsibilities.

Effective communication skills across all levels of audience.

First Entertainment Credit Union does not utilize artificial intelligence (AI) tools in any part of the hiring process. This includes reviewing applications analyzing resumes or evaluating candidate responses. All hiring decisions are made exclusively by our hiring teams in compliance with applicable employment laws and regulations to ensure fairness transparency and equal opportunity.

Required Experience:

Director

First Entertainment Credit Union is looking for a Director Digital Marketing with an innovative mindset to join our journey to create a best-in-class digital experience for our members. An expert digital storyteller the ideal candidate will operate analytically think outside the box to identify grow...