Specialist, Social Media

West Kelowna - Canada

Yearly Salary: $ 60000 - 65000

Posted on: 13 hours ago

Vacancies: 1 Vacancy

Department:

Marketing

Job Summary

Mark Anthony Group is an entrepreneurial drinks company built from the ground up by thinking differently innovating and doing the unexpected. Our company is rooted in family values a bold vision and relentless determination to continuously raise the bar and make a positive difference in consumers in 1972 weve grown organically from a one-person import wine business into an international drinks company. Our hallmarks include a portfolio of iconic beverage brandsWhite Claw Hard Seltzer Mikes Hard Lemonade Olé Cocktail Co.andMás by Messialongside a collection of luxury wineries in the Okanagan Valley notably Mission Hill Family Estate CedarCreek Estate Winery Martins Lane Winery and CheckMate Artisanal Winery.

The Social Media Specialists role is to design create and deliver digital marketing programs to support IWBC expansion growth and revenue. The Social Media Specialist is responsible for the full social media program execution including supporting quarterly campaign planning with data driven pre and post campaign review and recommendations as well as coordinating execution of campaign elements in the appropriate channels to meet brand objectives including aligned messaging and timing.

Accountabilities & Impact:

Strategy & Planning: Lead the strategic development and execution of comprehensive social media content calendars for all IWBC brands. Ensure content aligns with brand strategy including brand pyramid essence positioning personality and guidelines.
Content Direction: Work closely with the in-house creative team to provide clear guidance on content creation ensuring all assets align with brand objectives and social media goals.
Stakeholder Coordination: Collaborate effectively with various internal stakeholders to manage communication priorities ensuring timely and relevant messaging across all social media channels.
Copywriting: Create persuasive engaging and brand-consistent copy for social media posts.
Community Management: Actively engage with followers by responding to comments and direct messages and by interacting authentically with user-generated content.
Performance Analysis: Monitor and analyze social media performance metrics leveraging insights and social listening tools to make data-driven recommendations for continuous improvement.

Skills & Experiences Needed:

Bachelors degree in marketing/business communication or related fieldâ
3-5 years of progressive experience in social media marketing ideally within the wine luxury retail or hospitality sectors
Exceptional written and verbal communication skills with a flawless approach to copywriting
Proven ability to create engaging compelling and brand-aligned copy under tight deadlines
Demonstrated expertise in project management time management and the ability to handle multiple priorities simultaneously.
Proficiency with social listening and analytical tools to inform strategy and decision-making.
Creative thinker with ability to write compelling brand-appropriate copy on deadlineâ
Proven project and time management skills

Why Join Us

Mark Anthony is committed to hiring engaging and growing qualified talented and motivated team members at every level of our organization. We offer competitive compensation that recognizes individual and company performance. Theâtypical hiring range for this positionis $60000 - $65000 annually complemented by a bonus plan; the base pay is determined by market location and job-related knowledge skills experience and education.

As part of our Total Rewards program we are also proud to offer:

Access to company-matched RRSP contributions
Extended health and dental benefits and mental health planswith 24/7 access to care and support for you and your family
Parental Leave top-up
Paid time off
Training and development to build a fulfilling career

At Mark Anthony we exist to Unearth the Extraordinary:

Our Purpose is not just a statement; it is a call to action that binds us together and ignites our passion for making a difference. It is the driving force behind why we do what we do every single day connecting our global organization across all business units roles and locations. We are:

Best in Our Craft
We set the standard with a pursuit of excellence that can be found in everything from our products and processes to our plants and people.â

Ambitiously Curious
We stay curious dreaming big and navigating the unknown with an enduring belief in better.ââ

Made With Humility
We bring humility authenticity fun and support to every collaboration and celebrate wins as a team.

Daringly Disruptive
We disrupt the status quo moving fast to seize opportunities and acting scrappyâto stay ahead of industry giants.â

Required Experience: