Growth Marketing & Content Manager

*This is a remote position but we are currently only able to hire within the U.S.

Position Summary

The Growth Marketing & Content Manager is responsible for planning creating and executing high-impact marketing programs that increase brand visibility engage target audiences within our Ideal Customer Profile (ICP) and drive qualified leads pipeline and revenue growth for Location3 and LOCALACT. This role is hands-on and execution-focused with a strong emphasis on content creation and distribution email marketing and communications. The ideal candidate is a self-starter who thrives in a fast-paced environment can translate strategy into action and consistently delivers high-quality creative that supports business development and sales efforts.

In addition the right candidate will embody our company values:

• WE LOVE NEW IDEAS - Curiosity is in our DNA
• WE ARE IN IT TOGETHER - Be a person people count on
• WE ARE PROBLEM SOLVERS - THinking critically to bring solutions to the table
• WE DO THE RIGHT THING - Make choices everyone can stand behind

Expected Salary - Base salary of $75000-$85000 annually depending on experience. Additionally our incentive plan provides the opportunity to earn even more.

Responsibilities:

Growth Marketing & Demand Generation

• Plan and execute integrated marketing initiatives designed to reach engage and convert target audiences within our ICP

• Partner with sales and leadership to develop campaigns that support new business acquisition pipeline growth and revenue objectives

• Create and optimize content and campaigns aligned to different stages of the buyer journey (awareness consideration conversion)

• Analyze performance across channels and campaigns providing insights and recommendations to improve engagement lead quality and conversion rates

Content Strategy & Creative Production

• Own the ideation creation and execution of compelling content across formats including:

• Blog posts and thought leadership articles

• Case studies and sales enablement content

• Short-form and long-form video

• Infographics and visual storytelling assets

• Webinars presentations and downloadable resources

• Ensure content is on-brand strategically aligned and optimized for distribution across owned and paid channels

• Collaborate with internal stakeholders and freelance creative partners to execute content efficiently and at a high level of quality

• Maintain a content calendar aligned to business priorities campaigns and industry moments

Email Marketing & Marketing Automation

• Plan write build and deploy email marketing campaigns supporting:

• Demand generation and lead nurturing

• Event promotion and follow-up

• Product platform and thought leadership initiatives

• Develop and optimize automated marketing programs including nurture streams drip campaigns and triggered communications

• Manage and execute within marketing automation and CRM platforms such as Salesforce Act-On HubSpot or similar tools

• Monitor email performance (open rates CTRs conversions) and continuously test and refine messaging and cadence

Event & Conference Marketing Support

• Support client conferences and industry tradeshows through:

• Pre-event and post-event email campaigns

• Event-specific messaging content and collateral

• Sales enablement materials and follow-up assets

• Collaborate with the events lead to ensure consistent branding messaging and audience engagement before during and after events

• Assist with post-event performance analysis and reporting related to engagement and lead generation.

Project Management & Execution

• Serve as a project lead for internal marketing initiatives managing timelines deliverables and stakeholders

• Ensure all marketing materials are accurate polished and delivered on time

• Use Microsoft Office 365 and other collaboration tools to manage workflows and documentation

• Maintain a high level of accountability for quality consistency and results

Minimum Qualifications

• Bachelors degree in Marketing Communications or a related field

• 5 years of demonstrated experience in growth marketing demand generation content marketing or a related role

• Proven experience creating high-quality content across multiple formats (writing samples required)

• Hands-on experience with CRM email marketing and marketing automation platforms (Salesforce Act-On HubSpot or similar)

• Strong understanding of B2B marketing lead generation and sales enablement

• Experience working with franchise or multi-location brands is a plus

• Proficiency with Microsoft Office 365

• Experience with tools such as Adobe Creative Suite Canva ChatGPT and Microsoft Copilot

• Denver-based candidates are a plus

Core Competencies & Attributes

• Self-starter with the ability to work independently and drive projects forward

• Strong written and verbal communication skills

• Highly organized with excellent project and time management abilities

• Analytical mindset with the ability to translate data into actionable insights

• Detail-oriented with high standards for quality and execution

• Comfortable operating in a fast-paced evolving environment

• Collaborative and relationship-driven with strong internal and external communication skills

About Us

Creative Thinkers Data Geeks & Digital Enthusiasts Location3 Media is a fully remote digital marketing company built to improve the findability and performance of consumer and retail brands through enterprise-level and local digital marketing solutions. Founded in 1999 Location3 has a staff of 60 full-time employees who service global national and local brands. More than half of Location3s client base has partnered with the agency for at least three years a testament to our consistent delivery of measurable results and long-term value.

Location3 is looking for passionate people with innovative thinking who want to work with a performance-driven team. We emphasize working hard to bring our clients the results they seek and celebrating those wins together in a positive and fun work environment. We offer the benefit of being a remote work organization but we also strongly believe that collaboration is key to driving outcomes. Our company culture ongoing education and training programs and technology infrastructure all contribute to achieving this goal. We also believe that bonding is equally important - whether its in-person or over Teams. We have a dedicated in-person annual company retreat that includes our annual golf day as well as remote monthly events like learning hours team happy hours and team trivia that help to create synergy among colleagues and teams. On top of working and playing hard together we also offer a very competitive benefits package complete with medical dental vision matching 401K a wellbeing stipend every other Friday off remote work equipment a remote equipment reimbursement and more.

Location3 is committed to creating a diverse and inclusive company culture and our team does not discriminate against candidates and employees because of their disability sex race gender identity sexual orientation religion national origin age veteran status or any other protected status under law. Additionally Location3 is committed to diverse and equitable hiring practices. If you are a candidate who identifies as diverse and would like to self-identify please let us know. Providing this information is completely voluntary.