Research Analyst (Remote)
Share
Job Location:
Fort Washington, MD - USA
Monthly Salary:
Not Disclosed
Posted on:
2 hours ago
Vacancies:
1 Vacancy
Job Summary
We are seeking a Research Analyst who is fascinated by how healthcare professionals (HCPs) and patients consume information and how pharma and other healthcare marketers connect with these customers. Our work focuses on the where how and why of health communications utilizing our deep syndicated datasets to analyze overall media consumption channel preferences (digital print social peer-to-peer) and the underlying attitudes that drive these behaviors.
Your job will be to take this data and help pharma clients and their advertising agencies and media partners understand the most effective ways to reach their audience. You will work under the guidance of a senior lead to transform survey findings into strategic recommendations that inform omnichannel media plans and communication strategies.
Key Responsibilities
- Media & Channel Analysis: Extract and interpret insights from large-scale syndicated studies regarding how HCPs and patients interact with various media platforms.
- Competitive advertising analysis: Mine M3 MI ad intelligence data to understand advertising investment audience targeting and messaging strategies of customers and their competitors
- Strategic Utility: Focus on the actionability of the data. You will help answer the clients core questions such as: Which channels should we prioritize to reach this specialty and why
- Agency-Style Deliverables: Design and build high-quality PowerPoint presentations that move beyond simple charts to provide a strategic POV on media consumption and advertising trends.
- Synthesis of Attitudes & Behaviors: Connect qualitative attitudes (e.g. trust in specific information sources) with quantitative behavior (e.g. frequency of use) to build a complete audience profile.
- Stakeholder Support: Partner with our Sales and Service teams to ensure our insights align with the clients broader media planning and marketing objectives.
Qualifications :
- Experience: 3 years at a media planning agency communications consultancy or healthcare research firm. You should be familiar with how agencies and consultants use data to justify media spend and strategy and have hands-on experience with industry-standard media planning and competitive intelligence tools such as Nielsen MRI Simmons Comscore or MediaRadar.
- Industry Knowledge: Understanding of the healthcare/pharma media landscapefor example knowing the difference between point-of-care networks professional journals and digital peer-to-peer platforms.
- Data Interpretation & Communication: Proven ability to look at audience consumption data and translate it into a So What for a media buyer or brand strategist.
- Technical Skills: High proficiency in Excel Cross-tabulation platforms such as Nielsen Clear Decisions or Telmar (analysis of large datasets) and PowerPoint (visualizing strategic takeaways).
- Remote Pro: Strong communication skills and the ability to work independently and proactively within a collaborative remote team.
Preferred Skills
- Direct experience with M3 MI platforms and data is a significant advantage.
- Experience with data visualization/dashboard tools like Power BI Dapresy or Tableau.
- Education in Advertising Communications Marketing or a related field.
Additional Information :
Benefits:
A career opportunity with M3 USA offers competitive wages and benefits such as:
- Health and Dental
- Life Accident and Disability Insurance
- Prescription Plan
- Flexible Spending Account
- 401k Plan and Match
- Paid Holidays and Vacation
- Sick Days and Personal Day
*M3 reserves the right to change this job description to meet the business needs of the organization
M3 USA is an equal opportunity employer committed to the principles of inclusion and diversity for all employees and to providing employees with a work environment free of discrimination and harassment.
All employment decisions at M3 USA are based on business needs job requirements and individual qualifications without regard to race color religion or belief national social or ethnic origin sex (including pregnancy) age physical or mental disability medical history or genetic information sexual orientation gender identity and/or expression marital status past or present military service family or parental status or any other status protected by the federal state or local laws or regulations in the locations where we operate.
#LI-JM1
#LI-Remote
Remote Work :
No
Employment Type :
Full-time
Key Skills
- Spss
- Data Collection
- R
- Stata
- Research Experience
- Statistical Software
- Data Mining
- Calculus
- Market Research
- Operations Research
- SAS
- Data Analysis Skills
About Company
M3 USA is at the forefront of healthcare innovation, offering digital solutions across healthcare, life sciences, pharmaceuticals, and more. Since our inception in 2000, weve seen remarkable growth, fueled by our mission to utilize the internet for a healthier world and more efficien ... View more
