Group Head of Marketing Director of Marketing

Bangkok - Thailand

Monthly Salary: ฿ 120000 - 200000

Posted on: 13 hours ago

Vacancies: 1 Vacancy

Job Summary

Reporting to: Group CEO / Board of Directors

Working closely with: Head of School

Work Location: Primarily based in Bangkok with periodic travel to South Bangkok campus as required.

Role Purpose

The Group Head of Marketing / Director of Marketing leads all marketing branding communications admissions-driven campaigns and visual identity development for both Schools.

The role is responsible not only for driving new student enrollment growth but also for strengthening student retention through continuous engagement parent satisfaction and consistent brand experience across the school journey.

This role ensures strong student enrollment growth powerful brand positioning and consistent visual and communication standards across all touchpoints digital physical uniforms signage and brand assets.

Key Responsibilities (including but not limited to):

A. Marketing Strategy & Leadership

Develop and execute the Group Marketing Strategy for both campuses.
Build annual marketing plans aligned with enrollment targets.
Lead all marketing advertising sales funnels and brand campaigns.
Analyze customer insights market trends competitor activity and enrolment patterns.

B. Admissions Sales & Enrollment Growth

Drive student recruitment through strong marketing and conversion strategies.
Build complete admissions funnels: leads school tours follow-ups enrollment.
Implement retention strategies to ensure stability of currently enrolled students including parent engagement communication plans and satisfaction tracking.
Train admissions teams on sales scripts conversions and parent engagement.
Oversee CRM systems for lead management and performance tracking.

C. Brand Identity Visual Standards & Aesthetics (Online & Offline)

Build and maintain Schools brand identity guidelines and visual language.
Oversee all school branding elements including:

o Uniform design & selection

o School logos and sub-brand logos

o Campus signages & environmental branding

o Marketing materials brochures banners

o Prospectus student handbook and official publications

Ensure cohesive aesthetic standards across Bangkok and South Bangkok campuses.

D. Digital Marketing & Content Leadership

Lead digital marketing strategy including:

o Website content & user experience

o SEO SEM Google Ads

o Social media strategy storytelling and campaigns

o Paid advertisements remarketing and video content

Create impactful digital content (photos videos testimonials program highlights).
Build strong online reputation and engagement metrics.

E. Events PR & Community Engagement

Oversee school events open houses educational fairs and community outreach.
Coordinate media relations press releases and public announcements.
Coordinate retention-focused activities: town halls parent meetings student showcases.
Build relationships with influencers universities medical institutions and partners.

F. Market Research & Product Positioning

Position the North Bangkok as the leading Pre-Medical Boarding School.
Position South Bangkok school as the top Multi-Career Boarding School (Law Business AI Military IT).
Conduct market studies to refine pricing strategies value propositions and program competitiveness.

G. Team Leadership & Cross-Campus Coordination

Manage and mentor marketing admissions and creative teams across both campuses.
Set KPIs for marketing performance and lead regular performance reviews.
Build structured coordination with Heads of School Operations and Academic teams.

3. Key Performance Indicators (KPIs)

Marketing & Admissions Success
Enrollment growth vs. yearly targets
Retention rate of currently enrolled students
Lead generation & conversion rates
Admission funnel performance
Brand Performance
Brand consistency across both campuses
Website traffic engagement and social media growth
Brand awareness and recall
Operational & Creative Execution
Quality and consistency of branding deliveries
Timeliness and impact of marketing campaigns
Successful production of uniforms signage and visual assets

4. Qualifications & Skills

Bachelors or Masters degree in Marketing Communications Branding or related field.
Minimum 8-12 years of experience in marketing with at least 35 years in a leadership role.
Experience in education premium consumer brands or service industry is an advantage.
Strong creative direction skills in branding design and visual identity.
Strong understanding of digital marketing admissions funnels and parent engagement strategies.
Excellent Thai and English communication skills.
Proven leadership team management and project execution abilities.
Creative analytical resourceful and highly organized.

Reporting to: Group CEO / Board of Directors Working closely with: Head of School Work Location: Primarily based in Bangkok with periodic travel to South Bangkok campus as required. Role Purpose The Group Head of Marketing / Director of Marketing leads all marketing branding communications admissio...