Product Manager – Audience Platforms
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Job Location:
Durham, NC - USA
Monthly Salary:
$ 87000 - 217600
Posted on:
6 hours ago
Vacancies:
1 Vacancy
Job Summary
IQVIA Digital powers exceptional brand experiences delivering innovative solutions based on a customer-first insights-driven and integrated omnichannel vision.We provide authenticated privacy-enhanced data and analytics innovative fit-for-purpose healthcare technology and theexpertiseto enable an effective and adaptable marketing model that drives better quality of care and patient outcomes. IQVIA is the leading global provider of data advanced analytics technologysolutionsand clinical research services for the life sciences industry. Learn more at
Media OS is a key platform within IQVIA Digital powering omnichannel advertising through the activation of proprietary healthcare data across programmatic social and emerging media channels. The Product Manager will own strategy and planning for a defined functional area within Media OS with a focus on unlocking new revenue opportunities driving adoption and solving complex business challenges for IQVIAs agency and brand partners within the Media Activation Product Team.
This role sits at the intersection of business needs client feedback and platform capabilities. The Product Manager will collaborate closely with Product Owners Engineering Commercial and Strategic Accounts to prioritize use cases shape product direction and translate client needs into scalable differentiated solutions across audience creation planning activation and measurement workflows.
Essential Functions
Owns the product strategy and roadmap for a functional area of Media OS ensuring alignment with IQVIA Digitals broader growth objectives
Identifieshigh-value use cases and unmet market needs by working directly with client teams agency partners and strategic stakeholders
Develops business cases for new product initiatives and defines success metrics to measure impact across adoption revenue and retention
Partners with Product Owners to translate strategic initiatives into clearly scoped epics and requirements ensuring delivery meets business intent
Leads product discovery and requirements gathering for net-new features or market differentiators
Collaborates across GTM engineeringproductand operations to bring new features from concept to launch ensuring internal alignment and customer readiness
Monitors product performance post-launch and iterates based on data insights market feedback and platform KPIs
Supports sales client success and operations teams by contributing to collateral demos and documentation that articulate product value
Qualifications
Bachelors degree in a technical business or related liberal arts field (e.g. Economics Computer Science Data Science Public Policy) or equivalent experience
3-5 years of product management experience ideally in digital advertising AdTechMarTech or healthcare-related technology
Proven ability to define product strategy and prioritize initiatives based on business value feasibility and customer impact
Familiarity with key platforms such as The Trade DeskLiveRamp Snowflake Salesforce or similar media and data systems
Strong communicator with experience influencing cross-functional teams and senior stakeholders across technical and commercial groups
Experience launching data-driven products or platforms and measuring success using metrics such as adoption retention revenue contribution or campaign performance
Comfortable with technicaldetailand able to translate complex platform workflows into client-friendly narratives and business outcomes
Experience working in or around regulated industries (e.g. healthcare finance insurance) is preferred
#IQVIADIGITAL
IQVIA is a leading global provider of clinical research services commercial insights and healthcare intelligence to the life sciences and healthcare industries. We create intelligent connections to accelerate the development and commercialization of innovative medical treatments to help improve patient outcomes and population health worldwide. Learn more at
IQVIA is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin disability status as a protected veteran or any other status protected by applicable law. potential base pay range for this role when annualized is $87000.00 - $217600.00. The actual base pay offered may vary based on a number of factors including job-related qualifications such as knowledge skills education and experience; location; and/or schedule (full or part-time). Dependent on the position offered incentive plans bonuses and/or other forms of compensation may be offered in addition to a range of health and welfare and/or other benefits.
Required Experience:
IC
Key Skills
- Time Management
- Data Analytics
- Analytical
- Agile
- Requirement Gathering
- Strategic thinking
- Visio
- Communication
- Problem Solving
- Market Research
- UML
- Cross Functional Teams
About Company
IQVIA is the Human Data Science Company™. We are inspired by the industry we serve and provide solutions that enable life sciences companies to innovate with confidence, maximize opportunities and ultimately drive human health outcomes forward. Our approach is Human Data Science – a d ... View more
