Associate Product Marketing Manager (APMM)

• London
• On-site

Job Description

Mission

Architect and implement how Planhat shows up across every touchpoint.

Team

Youll be joining Planhats in-house creative agencyStudio Planhat.

Were building a disruptive B2B brand across web social and traditional print media channels embracing new methods like AI and building plug-and-play systems for GTM teams that allow us to scale high-quality output infinitely.

then Were a team thats always hungry for new challenges. We prioritise scrappiness over seniority and do all our brand design and distribution work in-house instead of delegating out to agencies. Were based in Planhats London hub. Since this is a fast-paced creative role we need you on the ground in London with us.

Role

As an Associate Product Marketing Manager (APMM) your mandate is to architect and implement how Planhat shows up across its key surfaces: the website film and video social content one-pagers and other GTM collateral. Your job is to ensure our product messaging and customer impact are represented clearly consistently and credibly wherever they appear.

Youll run the systems that keep these surfaces up to datefrom features processes and changelogs to testimonials metrics and proof points. Youll turn Product and GTM requirements into concrete outputs: landing pages copy demos and collateral teams actually use to close new business.

Youll execute hands-on: speccing new landing pages and slides liaising with customers for testimonials and collaborations owning the data foundation behind our living web presenceand appearing on camera to demo features both in longer-form walkthroughs and short high-signal clips. Youll collaborate closely with Studio Product Sales and Customer teams.

Bigger picture you help maintain a single source of truth between Product and GTM ensuring Planhat shows up consistently and confidently as the product evolves.

Responsibilities

Website data & content systems

• Design build and maintain the data systems behind Planhats living web presence ensuring quotes testimonials metrics proof points and narratives are accurate structured and continuously up to date at scale.
• Create automated and low-manual workflows that keep website content hydrated in real time as product messaging proof and data evolve.
• Define and maintain tagging relationships and content architecture across product content proof and messaging to enable intelligent reuse and consistency.
• Curate and prioritise which content is surfaced ensuring only the highest-impact most relevant and most valuable proof and messaging are shown consistently across the site.
• Partner closely with Product Marketing and Web to ensure the website remains a trusted scalable source of truth rather than a manually maintained surface.

Landing pages & GTM execution

• Translate Product SEO and GTM requirements into concrete outputs: landing pages copy and supporting assets.
• Spec and draft pages from brief to copy implementing directly in templates (e.g. Framer) or working with designers on custom builds.
• Support GTM teams with clear up-to-date collateral used in pitches proposals and customer conversations.

Demos & video content

• Capture and maintain product demo content including longer-form walkthroughs and short high-signal clips for social and GTM use.
• Appear on camera to demo features workflows and capabilities with clarity and confidence.
• Work with Studio and Product Marketing to ensure demo content reflects real use cases and customer value.

Customer proof & social credibility

• Initiate and manage testimonial and proof collection by liaising directly with customers.
• Capture quotes impact metrics and proof points and structure them for use across web sales and social.
• Coordinate with Social and Studio teams to ensure proof is actively used and visible across all channels

Alignment & communications

• Work closely with Product Product Marketing Studio Sales and Customer teams to keep product content aligned as the product evolves.
• Help maintain consistency between internal understanding and external representation of Planhats product.
• Contribute to improving workflows documentation and standards for product marketing execution.