Vice President, Marketing
Share
Job Location:
Orlando, FL - USA
Yearly Salary:
USD 268000 - 327500
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
TheVP of Marketingwillbe responsible forshaping and executingOneRailsoverall marketing strategy overseeingboth Marketing Communications (MarCom)andProduct Marketing. This leader will drive brand awareness demand generation product positioning and thought leadership in the fast-movinglogisticsand SaaS ecosystem.
The ideal candidate is an experienced marketing executive with15 years in B2B SaaS and/orlogistics a proven record of leading high-performing teams and the ability to balance creativity with rigorous performance analytics.
Key Responsibilities:
Strategic Leadership
Develop and own a comprehensive marketing strategy aligned with company growth and revenue goals.
Proven ability to lead and scale a cross-functional marketing organization including MarCom Product Marketing and Demand Gen (existing & future).
Partner closely with Product Sales Customer Success and Executive Leadership to ensure message-market alignment.
Marketing Communications (MarCom)
Oversee all branding public relations thought leadership and content strategy.
Drive integrated campaigns across digital social paid field and partner channels.
Ensure consistent high-impact brand messaging and creative across all touchpoints.
Serve as a media-savvy brand steward forOneRail.
Product Marketing
Lead product positioning value propositionspersonadefinition and competitive analysis.
Partner withProductonlaunches feature go-to-market strategy and enablement.
Equip Sales and CS teams with tools messaging and materials to accelerate deals and adoption.
Demand & Growth
Drive pipeline growth with data-backed demand generation strategies.
Implement scalable processes for attribution tracking and ROI measurement.
Optimizethe marketing tech stack and analytics programs to support decision-making.
Team & Culture
Build mentor and develop a high-performing marketing organization.
Foster a culture of collaboration innovation and accountability.
Ensure marketing is tightly aligned with GTM objectives across the organization.
15 years of progressive B2B marketing leadership experience including SaaS and/orlogistics/transportation technology.
Demonstrated experience managing bothMarComandProduct Marketingfunctions.
Proventrack recorddriving measurable pipeline and revenue impact.
Strong understanding of product positioning customer segmentation and value-based messaging.
Experience scaling marketing organizations in high-growth environments.
Data-driven mindset with comfort in analytics experimentation and KPI management.
Exceptional communication and executive-level presentation skills.
Experience in both enterprise SaaS and logistics/transportation tech markets (cross-industry hybrid background).
Direct oversight of Demand Generation or Growth Marketing in addition to MarCom and Product Marketing.
Experience owning or heavily influencing brand repositioning category creation or major market expansion initiatives.
Prior leadership during a companys scaling stage (e.g. Series BD or rapid enterprise expansion).
Expertise with modern marketing tech stacks including automation attribution modeling and revenue analytics platforms.
Experience partnering closely with Product Management on GTM roadmaps launches and enablement frameworks.
MBA or advanced degree in Marketing Business or a related field or equivalent experience.
Public speaking conference representation or thought leadership experience (panels podcasts press).
PR and media relations background especially in B2B tech or regulated industries.
Core Competencies
Strategic thinking & execution
Inspiring leadership & team development
Creative storytelling & strong copy sensibilities
Analytical rigor & performance optimization
Cross-functional collaboration
High EQ and executive presence
Compensation
This role falls under Comp Band 13 with an annual base compensation expected to be between $268000 and $327500 depending on experience qualifications and geographic location.
Work Location
This position is based out of OneRails headquarters in Orlando FL (ZIP 32819).While on-site presence may be required up to 3 times per month remote candidates will be considered with preference given to those located in the Central Florida area.
About OneRail
OneRail is a leading omnichannel fulfillment solution pairing best-in-class software with logistics as a service to provide dependability and speed to help businesses meet their delivery promise. With a real-time connected network of 12 million drivers OneRail matches the right vehicle for the right delivery so brands lower expenses and increase capacity to rapidly scale their businesses. This people-plus-platform approach features a 24/7 USA-based exceptions team who maintain a 98% on-time delivery rate. By optimizing fulfillment processes reducing costs and improving order accuracy with store-shelf-to-doorstep visibility OneRail is committed to empowering clients and improving the customer experience.
OneRail was named to the Deloitte Technology Fast 500 two years in a row was ranked 19th in the 2025 FreightTech 25 named for the fifth year in a row to the FreightTech 100 was honored as one of Inc. magazines Best Workplaces 2023 was listed on Forbes lists of Americas Best Startup Employers for the last three years was named to the Inc. 5000 two years in a row and was selected as the Last Mile Company of the Year for the 2024 SupplyTech Breakthrough Awards. To learn more about OneRail visit .
Required Experience:
Senior Exec
Key Skills
- Digital Marketing
- Performance Marketing
- B2B Sales
- Marketing
- SAAS
- Growing Experience
- Pardot
- Attribution Modeling
- Marketing Automation
- Customer Segmentation
- Martech
- Lead Generation
About Company
OneRail provides comprehensive last mile delivery logistics solutions for serious savings and a seamless customer experience. With 100% visibility from dispatch to delivery, and access to our national delivery courier network, solve your final mile delivery challenges faster with OneR ... View more
