Social Media Manager
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Job Location:
Riverside, CA - USA
Monthly Salary:
Not Disclosed
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
La Sierra University is seeking an expert Social Media Manager to lead and grow our social media content and following. This role requires an expert that can develop and execute content strategies produce content at a very fast pace build strong relationships with students influencers and the local community. The Social Media Manager will play a central role in shaping how the university is represented across digital platforms while leading a team of student content creators and interns.
Responsibilities
Must be an expert with the Instagram TikTok and YouTube platforms and know all features for posting editing reporting and communicating.
Develop and execute a comprehensive social media strategy aligned with the universitys mission and brand identity.
Film edit and publish content daily for Instagram TikTok YouTube along with other platforms like LinkedIn and Facebook.
Edit short-form video content quickly and effectively using CapCut Premiere or iMovie. Should have experience using the latest tools or AI to create or edit video content.
Manage daily posting schedules engagement and community interaction.
Build and maintain collaborations with students influencers celebrities and local businesses to grow our reach and amplify our reach and engagement.
Be comfortable appearing on camera and guiding others in fast paced content creation.
Collaborate with campus departments to support campaigns events and announcements for multiple departments.
Manage and mentor student workers assistants and interns to maintain a consistent and high-quality content pipeline.
Provide live coverage at major campus events including some evenings and weekends. Set up weekly livestreams with enrollment and department heads to highlight our college to prospective students.
Track performance metrics and provide data-driven recommendations for growth and engagement.
Stay current with social media trends algorithm changes and platform best practices.
Qualifications
Bachelors degree in marketing or related field. Masters degree preferred.
Minimum of 5 years of professional social media management experience.
Proven ability to grow social media accounts over time with limited budgets.
Ability to shoot edit and publish short-form content on a daily basis.
Advanced knowledge of Instagram TikTok and YouTube Shorts along with expert understanding of hashtags trends thumbnails editing zones and royalty free content.
Strong understanding of storytelling visual branding and community engagement.
Experience managing student workers assistants or interns.
Demonstrated success in building partnerships or collaborations with influencers or local businesses.
Excellent communication and collaboration skills.
Proficiency with CapCut and other relevant video creation and editing tools.
Must own or be comfortable using an iPhone Pro for daily content production.
Preferred Skills
Experience in higher education community engagement or brand marketing.
Familiarity with SEO analytics and paid social campaigns.
Experience with ambassador or influencer programs.
Bilingual or multilingual skills are a plus.
Supervisory Duties:
Direct supervision over all student workers working in social media and editing.
Location:
La Sierra University campus in-person full-time. Occasional weekend event coverage. No virtual or work from home options.
Application Requirements
Certifications in social media showing advanced knowledge of platforms.
Degree in Marketing Business Communication or Social Media.
Applicants must submit:
Resume
Cover letter
Links to social media accounts or campaigns they have managed
At least 3 samples of original short-form video content they have personally filmed and edited (Reel TikTok or YouTube Short preferred)
Salary: $70304 plus generous benefits:
Comprehensive health coverage available
Tuition Assistance
10 Paid Holidays
FSA Pet Insurance Legal Services Identity Protection Services and more!
Required Experience:
Manager
Key Skills
- Marketing
- Google Analytics
- Photography
- Facebook Advertising
- Hootsuite
- Social Listening
- Content Development
- SEO
- Adobe Photoshop
- Social Media Management
- Copywriting
- Content Management
About Company
Discover La Sierra University, nationally acclaimed for its diverse campus and commitment to service. Experience excellence in education and community impact!
