Digital Account Executive B2B Tech

The Hoffman Agency

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profile Job Location:

Boston, NH - USA

profile Monthly Salary: Not Disclosed
Posted on: 3 days ago
Vacancies: 1 Vacancy

Job Summary

(Hybrid-SanJoseCAPortlandORBostonMA)


Do you consider social a key method of communication Do you think memes can propel a brand narrativeAre you excited about data Us too!


We are an integrated communications consultancy that solves business problems for tech companies and while our heritage lies in earned media and PR we increasingly execute blended campaigns that use content to tap into owned and paid media as well as other digital modalities.


Now more than everwerelooking for capable and creative individuals eager to help us seize the plethora of opportunities knocking down our metaphorical door in this case as aDigital Account Executive!


Skills and Responsibilities:

  • Execute social media campaigns on behalf of clients supporting content creation and engagement recommendations
  • Ideate and create quality error free work on multiple social and digital channels
  • Write compelling
    qualitysocial copy that engages
  • Manage online communities
  • Measuresuccess on each platform sharing actionable insights with your account teams and clients
  • Utilize our digital tech stack to work smarter and measure performance
  • Work with the PR teams to uncover opportunities to expand the engagement into digital
  • Support new business and current client research efforts through social listening tools
  • Stay current on promote and evangelize integrated digital best practices across the Agency including new channels and strategies that keep us ahead of the curve
  • Believe in the adage for content show dont tell
  • Forge relationships with the Agencys digital colleagues in the US Asia and Europe
  • Work with creative to craft visual stories we can tell on social media
  • Track the effectiveness of social media posts campaigns and creative then recommend optimizations
  • Collaborate across the agency to producegood work!


Functional Expertise

  • Baselineunderstanding of social media best practices
  • Develop content platform and campaign strategies based on specificobjectivesand content needs of individual clients
  • Ability to pinch hit as a copywriter
  • Projectmanagement (including ability to prioritize)
  • Understanding ofthe followinga plus:
  • Data analytics and supporting tools like Google Analytics
  • Paid social campaign management and execution
  • Socialmedia management andlistening platforms likeSprout Social AgilityHootsuite etc.
  • SEO SEM PPC and other acronyms that fall under the digital umbrella
  • Marketing automation platforms like HubSpot and/or Marketo is also a plus

Qualifications

  • Bachelors degree in business PR/Advertising Communications Journalism or Liberal Arts
  • 1-3years of public relations experience (agency experience is preferred)
  • Report into one of our office locations (Boston Portland or San Jose)
  • Constantly thinking about social media and how our brands can communicate on these platforms
  • Thirst for learning about technology social media and marketing
  • Cultivate teamwork and a mentality that the teams success is everyones success
  • knack for taking complex information and reshaping it so others can understand it
  • Can problem-solve and loves a challenge
  • Has a sense of humor(required)

People-centered benefits:

  • 20 PTO days
  • 11 holidays including MLK day Presidents Day and Floating Holiday
  • Birthday PTO
  • 401(k) match
  • Going the extra kilometer (gain extra time off from goingabove and beyond)
  • Knock-off early on Fridays!
  • Weekly Wellness Hour
  • Sabbatical program
  • Home office stipend
  • Wellness and Professional Development Fund
  • Mentor Program
  • We are a company that values diversity and inclusion. We also care.
  • We will contact all shortlisted candidates.


We are a company that values diversity and inclusion. We also care.

Come join us in pushing and periodically shoving the boundaries of communications.


A competitive salary($55000 $62000)benefits package and career advancement opportunities will be offered to the successful candidate.



We will contact all shortlisted candidates.


Required Experience:

Junior IC

(Hybrid-SanJoseCAPortlandORBostonMA)Do you consider social a key method of communication Do you think memes can propel a brand narrativeAre you excited about data Us too!We are an integrated communications consultancy that solves business problems for tech companies and while our heritage lies in ea...
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Key Skills

  • Marketing
  • Public Relations
  • Digital Account
  • Google Webmaster Tools
  • Pinterest
  • Linkedln
  • Account Management
  • SEM
  • CRM
  • SEO
  • Content Marketing
  • Facebook
  • Email Campaigns
  • ROI
  • Analytics

About Company

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We're a Silicon Valley based PR agency with high-touch service, a global presence & award-winning pedigree. Explore our integrated B2B & tech PR campaigns.

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