Senior Marketing Technology & Data Consultant Channel Strategy & Enablement

Career Area:

Job Description:

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar yourejoining a global team who cares not just about the work we do but also about each other. We are the makers problem solvers and future world builders who are creating stronger more sustainable communities. We dontjust talk about progress and innovation here we make it happen with our customers where we work and live. Together we are building a better world so we can all enjoy living in it.

Your Work Shapes the World at Caterpillar Inc.

Cat Digital is the digital and technology arm of Caterpillar Inc. leveraging the latest technologies to build industry leading digital solutions for our customers and dealers. With over 1.5 million connected assets worldwide our teams use data technology advanced analytics telematics and AI capabilities to help our customers build a better more sustainable world.

When you join Caterpillar youre joining a global team who cares not just about the work we do but also about each other. We are the makers problem solvers and future world builders who are creating stronger more sustainable communities. We dont just talk about progress and innovation here we make it happen with our customers where we work and live. Together we are building a better world so we can all enjoy living in it.

Job Summary:

The Senior Marketing Automation Consultant (Channel Strategy & Enablement) is responsible for defining the strategic role value and governance of multiple digital marketing channels within a marketing cloud ecosystem (e.g. Salesforce Marketing Cloud or similar platforms). This role focuses on understanding in detail how each channel functions and integrates when and why it should be used and how channels collectively support business and marketing objectives.

Rather than owning hands-on technical configuration or detailed journey design the strategist provides strategic direction defined processes in accordance to legal compliance documented guidelines and alignmentensuring channels are stood up and used intentionally consistently and in line with platform best practices and organizational goals.

What You Will Do:

Channel Strategy & Functional Expertise

• Define the purpose strengths and limitations of each marketing cloud channel (e.g. Email WhatsApp Mobile/SMS Push Web/Personalization Advertising) for Caterpillar

• Establish clear guidelines for when and where each channel should be used how it complements other channels and where it should not be applied

• Serve as a subject-matter expert on channel functionality and best-practice usage

• Define and document data requirements and flow for each channel enablement and activation

Channel Enablement & Planning

• Partner with marketing and business teams to translate objectives into appropriate channel approaches

• Guide channel prioritization and sequencing based on business needs scale and maturity

• Support channel standup efforts by ensuring strategic intent is clearly defined before and during implementation

Platform & Capability Advisory

• Maintain a strong understanding of marketing cloud capabilities feature sets and roadmap considerations

• Advise stakeholders and technical teams on how platform capabilities align to channel strategies

• Evaluate new channel features or tools and recommend adoption based on strategic value

Governance Standards & Measurement

• Define and document governance models for channel usage including frequency ownership and experience standards in partnership with the Privacy Center of Excellence

• Establish success metrics and KPIs for channel performance and effectiveness

• Ensure channels are used consistently and responsibly with attention to consent compliance and brand standards

Stakeholder Collaboration

• Act as a strategic advisor to marketing leadership campaign teams and technology partners

• Facilitate alignment discussions and working sessions focused on channel purpose capability and outcomes

• Ensure shared understanding between business and technical teams without owning day-to-day execution

What You Will Have:

Customer Focus:Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.
Creativity: Knowledge of the approaches tools and techniques for promoting creative original thinking and ability to apply it to a variety of business situations.
Relationship Management:Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients vendors and peers.
Technical Excellence:Knowledge of a given technology and various application methods; ability to develop and provide solutions to significant technical challenges.
Strategic Thinking:Knowledge of the importance of big picture thinking and planning; ability to apply organizational acumen and competitiveness to identify and maintain focus on key success factors for the organization.
Digital Marketing:Knowledge of processes techniques and platforms of digital marketing; ability to implement or manage digital marketing programs.

Considerations For Top Candidates:

Required Qualifications

• Experience in digital marketing CRM or marketing technology strategy

• Strong understanding of common marketing channels and their functional roles within enterprise marketing ecosystems

• Experience defining channel strategies operating models or governance frameworks

• Ability to translate business goals into clear channel-level strategic guidance

Preferred Qualifications

• Experience with Salesforce Marketing Cloud or comparable enterprise marketing platforms

• Background in consulting marketing strategy or digital transformation initiatives

• Experience working closely with technical delivery teams while remaining strategy-focused

• Familiarity with data-driven marketing concepts and performance measurement

Key Skills & Competencies

• Channel strategy and functional analysis

• Strategic planning and prioritization

• Stakeholder communication and facilitation

• Marketing technology fluency (strategy-level)

• Analytical and outcomes-focused mindset

What Success Looks Like

• Each marketing channel has a clearly defined purpose and strategic role

• Channels are activated intentionally and consistently across teams

• Business and technical stakeholders are aligned on channel capabilities and expectations

• The marketing cloud ecosystem supports scalable well-governed marketing execution

This role is ideal for a marketing professional who excels at defining how channels should be usedand enabling teams to use them effectivelywithout being responsible for technical builds or detailed journey design.

What You Will Get:

Working with a Fortune 100 leader you can build your career on a global scale and take advantage of development opportunities with emerging technologies. Weve created an inclusive environment for you to explore your passions make an impact and do the work that really matters. Join Us.

About Caterpillar

Caterpillar Inc. is the worlds leading manufacturer of construction and mining equipment off-highway diesel and natural gas engines industrial gas turbines and diesel-electric locomotives. For nearly 100 years weve been helping customers build a better more sustainable world and are committed to and contributing to a reduced-carbon future. Our innovative products and services backed by our global dealer network provide exceptional value that helps customers succeed.

This Job Description is intended as a general guide to the job duties for this position and is intended for the purpose of establishing the specific salary grade. It is not designed to contain or be interpreted as an exhaustive summary of all responsibilities duties and effort required of employees assigned to this job. At the discretion of management this description may be changed at any time to address the evolving needs of the organization. It is expressly not intended to be a comprehensive list of essential job functions as that term is defined by the Americans with Disabilities Act.

Summary Pay Range:

Compensation and benefits offered may vary depending on multiple individualized factors job level market locationjob-related knowledge skills individual performance and experience. Please note that salary is only one component of total compensation at Caterpillar.

Benefits:

Subject to plan eligibility terms and guidelines. This is a summary list of benefits.

• Medical dental and vision benefits*

• Paid time off plan (Vacation Holidays Volunteer etc.)*

• 401(k) savings plans*

• Health Savings Account (HSA)*

• Flexible Spending Accounts (FSAs)*

• Health Lifestyle Programs*

• Employee Assistance Program*

• Voluntary Benefits and Employee Discounts*

• Career Development*

• Incentive bonus*

• Disability benefits

• Life Insurance

• Parental leave

• Adoption benefits

• Tuition Reimbursement

* These benefits also apply to part-time employees

Any offer of employment is conditioned upon the successful completion of a drug screen.

Caterpillar is an Equal Opportunity Employer Including Veterans and Individuals with Disabilities. Qualified applicants of any age are encouraged to apply.

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