AVP, Marketing & Community
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Job Location:
Alexandria, VA - USA
Monthly Salary:
Not Disclosed
Posted on:
2 days ago
Vacancies:
1 Vacancy
Job Summary
At SimpsonScarborough we spend our days building brands that endure inspire and elevate the all-important work of colleges and universities in shaping our future. Recognized as a leader in the higher-ed marketing industry our company runs a fully remote team of approximately 65 employees coast to coast.
The Associate Vice President (AVP) Marketing & Community is a senior leadership role for a marketer ready to lead change drive growth and bring higher education leaders together around a clear point of view. This role turns insight reputation and relationships into measurable B2B demand and long-term growth while building a connected community that helps shape the conversation across the sector.
This is a hands-on B2B leadership role where success is defined by lead quality pipeline contribution and the strength of long-term relationships not activity or volume. The AVP ensures marketing is tightly aligned with Sales and Growth operating with speed clarity and accountability in a high-value high-consideration market while transforming the function into a disciplined AI-enabled growth engine that fuels new business strengthens renewals and scales SimpsonScarboroughs influence over the next phase of growth.
What youll do
Build and activate a high-impact community convening higher education leaders around shared challenges and insight and turning that community into a meaningful source of trust connection and long-term growth for SimpsonScarborough.
Own B2B demand generation and pipeline impact with clear accountability for high-quality MQL and SQL generation long-cycle lead nurture and sales enablement in a complex purchasing environment.
Modernize the marketing function through AI and automation embedding intelligent tools and workflows that materially increase speed consistency and effectiveness across content insight research SEO and go-to-market execution.
Partner closely with Growth and Executive Leadership translating market insight into actionable strategy revenue alignment and scalable execution across both new business and renewals.
Shape SimpsonScarboroughs market narrative and positioning ensuring our point of view brand and value are unmistakable and consistently expressed in ways that drive preference and demand.
Lead thought leadership and external presence serving as a credible visible voice through original content convenings and industry engagement that reinforce differentiation and authority.
Develop and lead the marketing team setting a high bar for judgment storytelling operational rigor and measurable outcomes.
Qualifications
- 10 years of experience in marketing branding growth or go-to-market leadership within higher education.
- 3 years leading and developing marketing teams across varied disciplines.
- A strong track record in B2B demand generation and pipeline-driven marketing.
- Proven ability to articulate compelling value propositions and differentiated positioning.
- Exceptional communication skills strong emotional intelligence and the ability to influence across functions and levels.
- Hands-on experience with AI-powered marketing tools and platforms.
- Experience speaking at industry conferences and events for senior-level audiences.
- A demonstrated voice as a thought leader writer and industry contributor.
- Bachelors degree and/or equivalent practical experience will be treated equally.
Salary Benefits & Perks
- Salary starts at $130000.00 and will be commensurate with experience.
- SimpsonScarborough offers a full benefits package including nationwide health coverage dental vision employer paid life insurance & short-term disability flexible time off (FTO) and additional voluntary benefits such as pet insurance identity and legal protection hospital indemnity additional life coverage critical illness and accident insurance paid parental leave and a 401(k) with employer contribution after waiting period.
- Perks include flexible work model a monthly stipend for remote working two (2) weeklong agency-wide refresh weeks (summer and winter office closures) and a day off for your birthday.
At SimpsonScarborough we believe diversity equity inclusion and belonging are central to our core values cultural norms and critical to our long-term success. We believe this work is a continual effort that requires consistency intentionality vulnerability and accountability for ourselves and others. Through our efforts we strive to make impact in our work in our workplace and in our industry.
SimpsonScarborough is an equal opportunity employer. We have a strict anti-harassment policy and a no tolerance non-discrimination policy. We welcome employees of all backgrounds regardless of nationality race religion gender identity veteran status and all characteristics protected by state and federal law.
Beware of fraudulent job offers. SimpsonScarborough will never ask you for personal information or for interviews through unofficial channels. Please report any suspicious activity to
Required Experience:
Senior IC
Key Skills
- Presentation Skills
- Risk Management
- Financial Services
- IFRS
- Banking
- Pricing
- Analysis Skills
- Securities Law
- Investment Banking
- Relationship Management
- Strategic Planning
- Leadership Experience
