Lead Growth Data Scientist – AI Search

Our Company

Changing the world through digital experiences is what Adobes all about. We give everyonefrom emerging artists to global brandseverything they need to design and deliver exceptional digital experiences! Were passionate about empowering people to create beautiful and powerful images videos and apps and transform how companies interact with customers across every screen.

Were on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization and we know the next big idea could be yours!

About The Opportunity and Team

AI-powered search (such as ChatGPT Gemini and Perplexity) are reshaping how people discover evaluate and understand brands. Unlike traditional search channels these platforms generate synthesized responses introducing new challenges around brand visibility accuracy sentiment and trust.

Within the Growth Marketing & Insights organization our team strives to develop deep Category & Customer Insights as well as measure Marketing Efficiency operating at the intersection of analytics experimentation and strategy. We thrive in ambiguity move quickly through learning loops and build repeatable AI-first measurement frameworks that inform growth decisions. We partner closely with Product GTM Finance and Engineering to bring clarity to emerging problem spaces.

About the Role

Were looking for a Lead Growth Marketing Data Scientist to define and measure success across emerging AI surfaces. This is a highly strategic individual contributor role responsible for inventing the analytics metrics and insights that guide growth optimization in a fast-evolving environment. You will work closely with executives and cross-functional partners in a complex multi-layered organization. You will move teams from intuition to evidence and help compose the organizations overall AI Search approach.

What Youll Do

• Define and evolve measurement metrics & frameworks for brand presence performance in AI-powered search and answer engines.
• Compose exploratory analyses and experiments to drive actions translating insights into repeatable playbooks through ongoing iterations & feedback.
• Develop proxies and heuristics to connect brand visibility and sentiment to business outcomes (e.g. MAU LTV GNARR) where direct attribution is not possible
• Build scalable scorecards dashboards or other creative ways of visualization that enable self-serve access to performance
• Set quarterly targets monitor weekly performance and deliver actionable insights to senior marketing leaders.
• Translate complex findings into clear narratives that influence strategic decisions and the company-wide AI Search strategy and roadmap.
• Partner deeply with PMM GTM SEO/GEO Social PR and Media teams to align on success metrics priorities and tradeoffs.

What Youll Need to Succeed

• 6 - 10 years of experience in growth data science analytics or applied experimentation
• Passionate about AI consumer trends brand outcomes and marketing-led growth
• Strong analytical and statistical reasoning with comfort working from imperfect or incomplete data
• Experience crafting experiments or measurement frameworks without a clear ground truth
• Strategic attitude with the ability to synthesize insights into action
• Proven ability to operate in highly ambiguous zero-to-one problem spaces as a self-starter
• Strong communication and storytelling skills influencing across a large matrixed organization

Nice to Have

• Experience with Search SEO recommender systems or AI/ML-powered products
• Background in NLP sentiment analysis or brand measurement
• Experience defining analytics strategy for emerging or first-of-its-kind initiatives

At Adobe for sales roles starting salaries are expressed as total target compensation (TTC base commission) and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition certain roles may be eligible for long-term incentives in the form of a new hire equity award.

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California:

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Colorado:

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Massachusetts:

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