DescriptionThe NA LTS Commercial Marketing Group Leader for the Low Temperature Category is responsible for leading downstream marketing activities for both capital equipment and consumables within the category. This role will develop and execute marketing strategies initiatives and promotional programs to drive growth market share and customer engagement in partnership with key stakeholders such as sales and global commercial marketing. Additionally the position includes people management responsibilities for two team members supporting capital equipment and sterilization monitoring lines. |
Duties and Responsibilities |
Under general direction and in accordance with all applicable government laws regulations and ASP policies procedures and guidelines this position: - Strategic Marketing LeadershipDevelop and implement downstream marketing strategies for the Low Temperature category including capital equipment and consumables. Drive product positioning messaging and value propositions aligned with customer needs and market trends. Collaborate with upstream marketing sales and regional teams to ensure alignment and execution of global strategies. Define and track KPIs to measure campaign effectiveness and business impact.
- Team LeadershipManage and mentor two marketing professionals responsible for capital equipment and sterilization monitoring lines. Foster a collaborative high-performance team culture focused on delivering results.
- Commercial EnablementPartner with Sales to develop and deploy tools messaging and training that support field execution and drive adoption. Lead the creation of bundling business models sales collateral value propositions and objection-handling resources tailored to customer segments.
Support sales team with strategic account planning and customer engagement strategies. - Product & Portfolio ManagementServe as the US commercial lead for the low temperature sterilization portfolio. Collaborate with Global Marketing R&D and Regulatory teams to ensure product positioning lifecycle planning and launch readiness in partnership with team members. Monitor product performance and recommend portfolio adjustments based on market feedback and data. Lead tactical areas of product launch (tools development email campaigns content development and social media planning)
- Customer Engagement & Insights Partner with Clinical and Education teams to support customer training education and clinical adoption. Represent ASP at key industry events customer meetings and advisory boards.
- Cross-Functional CollaborationAct as the primary liaison between US Commercial Global Marketing Sales Clinical Regulatory and Supply Chain teams. Drive alignment on messaging priorities and execution plans across functions. Ensure timely communication and coordination for customer visits product launches and strategic initiatives.
- Operational ExcellenceManage marketing budgets timelines and agency/vendor relationships. Ensure compliance with all regulatory and legal requirements in marketing communications. Maintain accurate documentation and reporting of marketing activities and outcomes.
- Marketing Content Collaborate with MarComm product development external agencies customer advisory group and sales to produce relevant content (Slicks PPTs whitepapers videos website content training materials etc.) Create new relevant and engaging multichannel content that aligns with overall marketing plans/objectives. Ensure all customer- and internal-facing marketing materials align with product-specific value positioning & branding (best practice documents user guides etc.) and shepard through the compliance approval process.
- Sales Enablement Excellence with sales collaboration to drive commercial programs promos & products. Inform and lead the development of digital strategy campaigns and lead generation strategies to drive customer adoption and sales targets. Examples include but not limited to supporting tradeshows in servicing sales training and annual national sales meeting. Segmentation reviewing sales funnels/pipeline and support sales ride alongs are some of the expected standard work.
- Product Launch & Business PlanningLead US product launch strategy for new LTS including cross-functional planning training and execution. Develop and implement go-to-market (GTM) plans that align with commercial objectives and customer needs. Own the creation and delivery of quarterly business review (QBR) decks including performance analysis strategic updates and future planning for internal stakeholders.
- Communication & Presentation ExcellenceDemonstrate exceptional communication skills across all channels including customer-facing presentations sales enablement and internal stakeholder engagement. Deliver clear compelling and clinically credible messaging builds trust with customers and positions ASP as a thought leader in infection prevention. Collaborate with Sales to ensure joint communication strategies maintaining alignment and professionalism in all external interactions. Develop and present strategic updates business cases and performance insights to leadership and cross-functional teams. Ability to socialize pre-reads for stakeholder alignment for impactful presentations.
- Brand Stewardship & Messaging Ensureall marketing initiatives materials and communications are aligned with ASPs brand identity voice and strategic positioning. Champion the LTS portfolio brand within the US market driving awareness differentiation and preference. Collaborate with global and regional teams to maintain consistency in branding across channels campaigns and customer touchpoints. Monitor brand perception and contribute to strategies that reinforce ASPs reputation as a leader in infection prevention.
- National Sales Meeting & Event LeadershipLead the planning development and executionof impactful national sales meetings content for category and commercial events. Design and deliver inspirational content and experiences that energize the sales force reinforce product value and drive commercial momentum. Collaborate cross-functionally to develop presentations breakout sessions and training materials that support business objectives and elevate team engagement. Ensure seamless logistics speaker preparation and post-event follow-up to maximize impact and ROI.
- Act as a change agent within the organization influencing cross-functional teams to adopt brand-led thinking.
- Performs other duties assigned as needed
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Other Duties: | N/A |
|
| Qualifications |
Education: High School or Equivalent Associates Degree Bachelors Degree Masters Degree PhD Degree Bachelors degree in Marketing Communication or a related field or equivalent experience |
Years of Related Experience: 7 years of experience in marketing sales or commercial function (minimum 2 in marketing); 2 years in leadership roles (optional) |
Knowledge Skills Abilities Certifications/Licenses and Affiliations: (Include any required computer skills regulatory knowledge certifications licenses languages cognitive and behavioral abilities etc.) - Bachelors degree in marketing Business Life Sciences or related field; MBA preferred.
- 5 years of experience in healthcare or medical device marketing/commercial preferably in infection prevention or consumables.
- Proven track record of successful product launches and commercial strategy execution.
- Strong analytical communication collaboration and project management skills.
- Ability to work cross-functionally and influence without direct authority.
- Ability to quickly make data driven decisions
- Ability to leverage MS suite of solutions (excel powerpoint etc)
- Have experience using showpad salesforce powerBI and other sales enablement and marketing tools (preferred)
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|
| Responsibility For Others and Internal Interactions | N/A |
|
| Physical & Work Environment Requirements |
| Physical Requirements: |
| The physical demands identified are representative of the physical requirements necessary for an employee to successfully perform the essential functions of this job. Reasonable accommodation can be made to enable people with disabilities to perform the described essential functions of this job. While performing the responsibilities of this job the employee may be required to talk and hear. |
| Work Environment (mark all that apply) |
| Travel on the Job: 10-20% Domestic International |
Scheduled Work Hours Shift Work | On Call (Call in for Work) |
| Work Locations (mark all that apply) | Primary Location: Other |
ASP Logistic Center Field Based Work Remotely | Irvine Schaffhausen Zug | Other: multiple locations |
| Approximate Position Requirements | |
Standing: 0-10% Kneeling:0% | Sitting: Up to 90% Walking:0% |
DescriptionThe NA LTS Commercial Marketing Group Leader for the Low Temperature Category is responsible for leading downstream marketing activities for both capital equipment and consumables within the category. This role will develop and execute marketing strategies initiatives and promotional prog...
DescriptionThe NA LTS Commercial Marketing Group Leader for the Low Temperature Category is responsible for leading downstream marketing activities for both capital equipment and consumables within the category. This role will develop and execute marketing strategies initiatives and promotional programs to drive growth market share and customer engagement in partnership with key stakeholders such as sales and global commercial marketing. Additionally the position includes people management responsibilities for two team members supporting capital equipment and sterilization monitoring lines. |
Duties and Responsibilities |
Under general direction and in accordance with all applicable government laws regulations and ASP policies procedures and guidelines this position: - Strategic Marketing LeadershipDevelop and implement downstream marketing strategies for the Low Temperature category including capital equipment and consumables. Drive product positioning messaging and value propositions aligned with customer needs and market trends. Collaborate with upstream marketing sales and regional teams to ensure alignment and execution of global strategies. Define and track KPIs to measure campaign effectiveness and business impact.
- Team LeadershipManage and mentor two marketing professionals responsible for capital equipment and sterilization monitoring lines. Foster a collaborative high-performance team culture focused on delivering results.
- Commercial EnablementPartner with Sales to develop and deploy tools messaging and training that support field execution and drive adoption. Lead the creation of bundling business models sales collateral value propositions and objection-handling resources tailored to customer segments.
Support sales team with strategic account planning and customer engagement strategies. - Product & Portfolio ManagementServe as the US commercial lead for the low temperature sterilization portfolio. Collaborate with Global Marketing R&D and Regulatory teams to ensure product positioning lifecycle planning and launch readiness in partnership with team members. Monitor product performance and recommend portfolio adjustments based on market feedback and data. Lead tactical areas of product launch (tools development email campaigns content development and social media planning)
- Customer Engagement & Insights Partner with Clinical and Education teams to support customer training education and clinical adoption. Represent ASP at key industry events customer meetings and advisory boards.
- Cross-Functional CollaborationAct as the primary liaison between US Commercial Global Marketing Sales Clinical Regulatory and Supply Chain teams. Drive alignment on messaging priorities and execution plans across functions. Ensure timely communication and coordination for customer visits product launches and strategic initiatives.
- Operational ExcellenceManage marketing budgets timelines and agency/vendor relationships. Ensure compliance with all regulatory and legal requirements in marketing communications. Maintain accurate documentation and reporting of marketing activities and outcomes.
- Marketing Content Collaborate with MarComm product development external agencies customer advisory group and sales to produce relevant content (Slicks PPTs whitepapers videos website content training materials etc.) Create new relevant and engaging multichannel content that aligns with overall marketing plans/objectives. Ensure all customer- and internal-facing marketing materials align with product-specific value positioning & branding (best practice documents user guides etc.) and shepard through the compliance approval process.
- Sales Enablement Excellence with sales collaboration to drive commercial programs promos & products. Inform and lead the development of digital strategy campaigns and lead generation strategies to drive customer adoption and sales targets. Examples include but not limited to supporting tradeshows in servicing sales training and annual national sales meeting. Segmentation reviewing sales funnels/pipeline and support sales ride alongs are some of the expected standard work.
- Product Launch & Business PlanningLead US product launch strategy for new LTS including cross-functional planning training and execution. Develop and implement go-to-market (GTM) plans that align with commercial objectives and customer needs. Own the creation and delivery of quarterly business review (QBR) decks including performance analysis strategic updates and future planning for internal stakeholders.
- Communication & Presentation ExcellenceDemonstrate exceptional communication skills across all channels including customer-facing presentations sales enablement and internal stakeholder engagement. Deliver clear compelling and clinically credible messaging builds trust with customers and positions ASP as a thought leader in infection prevention. Collaborate with Sales to ensure joint communication strategies maintaining alignment and professionalism in all external interactions. Develop and present strategic updates business cases and performance insights to leadership and cross-functional teams. Ability to socialize pre-reads for stakeholder alignment for impactful presentations.
- Brand Stewardship & Messaging Ensureall marketing initiatives materials and communications are aligned with ASPs brand identity voice and strategic positioning. Champion the LTS portfolio brand within the US market driving awareness differentiation and preference. Collaborate with global and regional teams to maintain consistency in branding across channels campaigns and customer touchpoints. Monitor brand perception and contribute to strategies that reinforce ASPs reputation as a leader in infection prevention.
- National Sales Meeting & Event LeadershipLead the planning development and executionof impactful national sales meetings content for category and commercial events. Design and deliver inspirational content and experiences that energize the sales force reinforce product value and drive commercial momentum. Collaborate cross-functionally to develop presentations breakout sessions and training materials that support business objectives and elevate team engagement. Ensure seamless logistics speaker preparation and post-event follow-up to maximize impact and ROI.
- Act as a change agent within the organization influencing cross-functional teams to adopt brand-led thinking.
- Performs other duties assigned as needed
|
Other Duties: | N/A |
|
| Qualifications |
Education: High School or Equivalent Associates Degree Bachelors Degree Masters Degree PhD Degree Bachelors degree in Marketing Communication or a related field or equivalent experience |
Years of Related Experience: 7 years of experience in marketing sales or commercial function (minimum 2 in marketing); 2 years in leadership roles (optional) |
Knowledge Skills Abilities Certifications/Licenses and Affiliations: (Include any required computer skills regulatory knowledge certifications licenses languages cognitive and behavioral abilities etc.) - Bachelors degree in marketing Business Life Sciences or related field; MBA preferred.
- 5 years of experience in healthcare or medical device marketing/commercial preferably in infection prevention or consumables.
- Proven track record of successful product launches and commercial strategy execution.
- Strong analytical communication collaboration and project management skills.
- Ability to work cross-functionally and influence without direct authority.
- Ability to quickly make data driven decisions
- Ability to leverage MS suite of solutions (excel powerpoint etc)
- Have experience using showpad salesforce powerBI and other sales enablement and marketing tools (preferred)
|
|
| Responsibility For Others and Internal Interactions | N/A |
|
| Physical & Work Environment Requirements |
| Physical Requirements: |
| The physical demands identified are representative of the physical requirements necessary for an employee to successfully perform the essential functions of this job. Reasonable accommodation can be made to enable people with disabilities to perform the described essential functions of this job. While performing the responsibilities of this job the employee may be required to talk and hear. |
| Work Environment (mark all that apply) |
| Travel on the Job: 10-20% Domestic International |
Scheduled Work Hours Shift Work | On Call (Call in for Work) |
| Work Locations (mark all that apply) | Primary Location: Other |
ASP Logistic Center Field Based Work Remotely | Irvine Schaffhausen Zug | Other: multiple locations |
| Approximate Position Requirements | |
Standing: 0-10% Kneeling:0% | Sitting: Up to 90% Walking:0% |
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Posted on:
Yesterday
Vacancies:
1 Vacancy
