Senior Software Engineer, Growth Marketing (Ads)
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Job Location:
San Mateo, CA - USA
Monthly Salary:
Not Disclosed
Posted on:
2 days ago
Vacancies:
1 Vacancy
Job Summary
We are building the Growth Engine of Roblox. The MarTech Engineering team is transforming Roblox from manual ad-hoc marketing operations to a sophisticated engineering-led automated ecosystem. We are responsible for the foundational infrastructure that powers user acquisition retention and re-engagement at a massive global scale.
This is a founding team opportunity. We are looking for engineers who want to work at the intersection of high-scale distributed systems big data and ML/AI to drive the future of our growth. You will help architect and build the next generation of our Customer Data Platform (CDP) Signal Engineering pipelines Creative Automation Campaign Automation and Growth Experimentation - ensuring that we can efficiently connect the right users with the right content across Mobile PC Console and Web.
You Will
- Enable Campaign Automation: Architect systems to programmatically manage ad trafficking budget allocation and bid optimization across major ad networks replacing manual workflows with intelligent API-driven automation.
- Automate Creative Workflows: Develop the Creative Factoryan AI-driven engine to automatically generate render and localize personalized video ads and creative assets.
- Drive Signal Engineering: Build robust Server-Side Tracking (SST) and Conversion API (CAPI) integrations to ensure data sovereignty and signal resilience in a privacy-first world. Your integrations will provide the critical signals needed to drive better performance for our growth marketing ad campaigns.
- Build the Data Foundation: Design and implement high-performance data pipelines (using Spark Airflow Druid) to unify user data into a single Identity Graph. This system will serve as the Source of Truth for all marketing activation enabling a unified view of users across devices.
- Engineer Experimentation & Measurement: Build the infrastructure for advanced causal measurement including Geo-Lift testing and Marketing Mix Modeling (MMM) allowing us to measure the true incrementality of our spend beyond last-click attribution.
- Collaborate Cross-Functionally: Partner closely with Data Science Product and Growth Marketing teams to translate complex business requirements into scalable engineering solutions that manage millions of dollars in marketing spend.
You Have
- Experience: 3 years of professional software engineering experience with a track record of delivering high-quality production code in a team environment.
- Backend Proficiency: Strong coding skills in at least one modern language (e.g. Python Go Java or C#) and experience building scalable microservices or distributed systems.
- Data Engineering Expertise: Experience working with modern data stacks and big data processing tools (e.g. Spark Airflow Kafka Flink or similar). Familiarity with data warehousing concepts is a strong plus.
- System Design Skills: The ability to design systems that are fault-tolerant high-throughput and easy to maintain. You understand the trade-offs between consistency availability and latency.
- Curiosity & Drive: A willingness to dive into new domains. While experience in AdTech/MarTech is a plus a passion for building Growth Engineering infrastructure and learning new technologies is most important.
- Education: Bachelors degree (or equivalent professional experience) in Computer Science or a related engineering field.
Required Experience:
Senior IC
Key Skills
- Spring
- .NET
- C/C++
- Go
- React
- OOP
- C#
- AWS
- Data Structures
- Software Development
- Java
- Distributed Systems
About Company
Roblox is the ultimate virtual universe that lets you create, share experiences with friends, and be anything you can imagine. Join millions of people and discover an infinite variety of immersive experiences created by a global community!
