Trade Marketing Manager

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Join The Magnum Ice Cream Trade Marketing Manager

Reports to: Maria Hellblom Leon CSP OOH Lead Sweden

Location: Solna SWEDEN

Terms & Conditions: Maternity cover until 2026-08-31 Full Time

The Magnum Ice Cream Company (formerly a division of Unilever) is now a standalone independent EUR 7.9 billion publicly listed company. Were on a mission to create the ultimate snacking company. A place where growth innovation founder and ownership mentality and performance are cultivated and rewarded. And where we craft extraordinary ice cream experiences - transforming ordinary moments into lasting memories. Because we know life tastes better with ice cream.

We dream big but keep things simple to act fast. If you want to grow with us make an impact and shape the future of Ice Cream this is the place for you!

ABOUT THE MAGNUM ICE CREAM COMPANY:

With 19.000 expert ice cream colleagues and iconic brands like Walls Cornetto and Ben & Jerrys loved in 76 countries we are the worlds largest Ice Cream company leading the industry We have been taking pleasure seriously for more than 100 years serving happiness with every lick or scoop of ice cream for generations.

The Magnum Ice Cream Company (formerly part of Unilever) is all about growth. Growing our business. Growing our customers businesses. Growing our peoples careers. Growth begins with empowerment so we free our people to be innovative responsible entrepreneurs driven and equipped to give our consumers more amazing products and unforgettable moments and having fun doing it. Heres what defines success in our organization:

• We are all about growth

• We operate with speed and simplicity

• We win together with fun

• We boldly innovate to disrupt our industry

• We care and challenge

• We are experts in the Ice Cream Category

WHAT YOU WILL BE DOING

In this role you will be leading customer category & brand growth through strategic trade marketing activities targeting shoppers and consumers across their Path to Purchase touchpoints in the retail landscape (In home) as well as Out of home meaning our kiosks around the country. This role focuses on unlocking barriers prompting triggers to purchase to positively influence shopper or consumer behavior.

KEY RESPONSIBILITIES:

• Create a winning Trade Marketing strategy integrating the plan across the Path to Purchase touch points

• Understand and define the shopper insights triggers and barriers to purchase to sharpen the key jobs to be done to deliver growth

• Develop and execute transformative engagement at the point of purchase through best-in-class executions including development & sourcing of point of sales material with advertising agencies and print houses

• Create compelling brand material for customer trade fairs to drive engagement and increase sales

• Develop proposals for specific Category driving Retailer Trade Marketing Programs.

• Ensure the Trade Marketing plans & Annual Sales Activity Plan are aligned to the brand objectives and customer priorities across the year.

• Lead in conjunction with marketing teams and CBD to develop tailored trade marketing plans for key customers both In Home and Out of Home.

• Manage collaborative creative agency relationships through inspirational briefs holding them accountable for deliverables and within budget.

• Ensure all activations land successfully on time in full as planned

• Ensure shopper marketing plans have a positive return on investment and deliver tangible results.

COMPETENCIES

• Persist a great internal drive with a strong ability to manage your own time and multiple workstreams at once. Be structured well organized & with a strong eye for details is important when creating best in class sales material

• Promote an analytical and result -oriented mindset with a strong passion for growing businesses

• Inherit a strong blend of people communication & presentation skills; youll need to be credible and confident in front of people with the power to influence and negotiate

• Be effective in building maintaining & facilitating relationships within the organization and with external parties

• Shopper Insights: Inquisitive about shoppers and shopping behavior and translating insight into actions

• Be a proactive self-starter: Take ownership drive projects forward and turn ideas into action without waiting for direction. This role requires initiative accountability and the ability to make things happen.

REQUIRED EXPEREINCE

• A University degree in Business Administration or Marketing or finalizing similar is preferred.

• Achieved visible results within sales and/or marketing.

• Experience from trade/shopper marketing and/or brand management.

• Experience from FMCG is a strong merit.

• Experience of project management.

• Fluent skills in Swedish and English both written and spoken.

WHAT YOU CAN EXPECT:

• A unique mix of global scale & start-up spirit7.9 bn powerhouse with an agile entrepreneurial mindset. Were building a new high growth Ice Cream company from the ground up.

• A performance-driven cultureFreedom to act disrupt and grow your success is measured by impact.

• A company that celebrates joy innovation and purposeWe create extraordinary careers just like our ice cream creates extraordinary moments.

ARE YOU EXCITED TO CRAFT THE ICE CREAM FUTURE

Please apply online and do not forget to upload your CV. Your application will be reviewed against the requirements and we will be in touch shortly after the closing date with an update on the status of your application.

ADDITIONAL INFORMATION

This is a maternity cover until.

The Magnum Ice Cream Company embraces diversity and encourages applicants from all walks of life. This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age disability gender reassignment race religion or belief sex sexual orientation marriage and civil partnership and pregnancy and maternity.

For the recruitment of this position we would like to emphasize that local conditions apply to the position.