Field Marketing Specialist
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Job Location:
Milford, DE - USA
Monthly Salary:
Not Disclosed
Posted on:
2 days ago
Vacancies:
1 Vacancy
Job Summary
ABOUT US
At HUB International we are a team of entrepreneurs. We believe in protecting and supporting the aspirations of individuals families and businesses. We help our clients evaluate their risks and develop solutions tailored to their needs. We believe in empowering our employees to learn grow and make a difference. Our structure enables our teams to maintain their own unique regional culture while leveraging support and resources from our corporate centers of excellence.
HUB is a global insurance and employee benefits broker providing a boundaryless array of business insurance employee benefits risk services personal insurance retirement and private wealth management products and services. With over $5 billion in revenue and almost 20000 employees in 600 offices throughout North America HUB has grown substantially in part due to our industry leading success in mergers and acquisitions.
POSITION SUMMARY
Reporting to the East Region Senior Field Marketing Manager the Field Marketing Specialist will develop and execute lead generation and pipeline acceleration marketing programs for assigned markets. The Field Marketing Specialist will be responsible for helping us grow brand awareness maintain our regional shared leads program to deliver high quality leads and support pipeline acceleration activities to further generate revenue. The ideal candidate will have excellent organizational skills be results-driven and have superior attention to detail especially with analytics. Being a part of the Marketing Center of Excellence this is a great position to learn and grow with the company requiring a unique combination of micro and macro planning
RESPONSIBILITIES
Coordinate with manager on executing marketing initiatives in assigned region marketing plans
Support managing strategy logistics in marketing events (virtually & in-person) in assigned regions including event schedules promotion follow-up campaign and tracking performance to drive growth
Manage logistics in lead generation campaigns (trade shows sponsorships and speaking engagements etc.) in assigned regions from start to finish including research (testing and optimizing) booking/contacts coordinating day-of logistics with local offices follow-up campaign and tracking performance to drive growth
Manage advertising campaigns (digital and print) in assigned regions including research (testing and optimizing) booking/contacts content creation working with the design team and tracking performance to drive growth
Support lead nurture and lead re-engagement programs and work with sales on opportunities with a lead qualification process
Keep a pulse on new and creative opportunities to drive lead generation in assigned territories
Provide support for all other members of the field marketing team and their duties as needed
Provide proactive consultative services to the team (internal & external) that are within project scope to drive towards a marketing center of excellence and shared goals
QUALIFICATIONS (REQUIRED AND PREFERRED)
Bachelors degree in Marketing Communications or related area
Minimum of 4 years of experience in a corporate or agency environment with involvement in executing marketing strategies
Solid understanding of demand generation program creation execution measurement analysis and reporting
Strong understanding and demonstrated proficiency on leveraging CRM and marketing automation tools (Microsoft CRM preferred)
Highly organized with the ability to juggle competing demands priorities and resources
Self-motivated go-getter strong-willed with a positive attitude who thrives in a fast-paced environment and can react to changing priorities
Strong attention to detail and keen focus on quality
JOIN OUR TEAM
Do you believe in the power of innovation collaboration and transformation Do you thrive in a supportive and client focused work environment Are you looking for an opportunity to help build and drive change in a rapidly growing and evolving organization When you joinHUB International you will be part of a community of learners and doers focused on our Core Values: entrepreneurship teamwork integrity accountability and service.
Department MarketingRequired Experience: 2-5 years of relevant experienceRequired Travel: Up to 25%Required Education: Bachelors degree (4-year degree)HUB International Limited is an equal opportunity employer that does not discriminate on the basis of race/ethnicity national origin religion age color sex sexual orientation gender identity disability or veterans status or any other characteristic protected by local state or federal laws rules or regulations.
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Required Experience:
IC
Key Skills
- Digital Marketing
- Marketing
- Google Analytics
- Pardot
- HTML5
- MailChimp
- Marketing Automation
- Salesforce Marketing Cloud
- HubSpot
- Responsys
- Email Marketing
- Social Media Management
About Company
HUB International is a leading North American insurance brokerage that provides employee benefits, business, and personal insurance products and services.
