Marketing Director, Vision Care
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Job Location:
Monthly Salary:
Posted on:
22 hours ago
Vacancies:
1 Vacancy
Job Summary
At Alcon we are driven by the meaningful work we do to help people see brilliantly. We innovate boldly champion progress and act with speed as the global leader in eye care. Here youll be recognized for your commitment and contributions and see your career like never before. Together we go above and beyond to make an impact in the lives of our patients and customers. We foster an inclusive culture and are looking for diverse talented people to join Alcon.
The Head of Marketing Vision Care is a member of Vision Care Leadership Team and is responsible for owning the annual strategic planning of marketing programs across the Alcon Master brand and strategic consumer facing brands. The role drives activation to eyecare professionals (primarily retail optician) and consumers with the purpose to drive growth across the total Vision Care portfolio. The portfolio comprises Contact Lenses Contact Lens Care and RGP Lens Care.
- The Head of Marketing is responsible to lead the delivery of financial and brand targets across the total brand portfolio.
- Leads the development and implementation of the integrated product and marketing activation plans meant to support the business goals of China Vision Care.
- Oversees brand management brand assets product marketing strategy media strategy and demand generation activities through the creation of business product and communication strategies. Works with key stakeholders in digital marketing and sales management to deliver an integrated campaign.
- Responsible for leading and developing brand assets with both local and regional internal/external stakeholders and champions the execution (including and not limited to content direction fit to multiple platforms and customers and supports key CRM programs).
- Additionally this person is responsible for identifying new business opportunities products services and other revenue generating programs through demand creation.
- Owns and manages the allocated Brand & Marketing activation budget.
- Develops marketing organisation to a world class marketing team.
Education:
Minimum: Basic degree in business or related fields
Desirable: MBA from a reputable Business School
Languages:
English fluent & Chinese native or fluent
Experience:
(minimum/desirable)
- Minimum 10-year track record in Marketing in consumer goods related industry. (Ideally from OTC Consumer Health Nutritional Supplements Consumer Medical Device Infant Nutrition; Acceptable from FMCG or other CPG industry; candidates with entire/recent majority career in Retail Fashion Sport Luxury Make-up and Perfume are less preferred.)
- Proven experience and expertise in portfolio and pipeline strategy product innovation development new product launch brand positioning product concept development integrated marketing and communication plan creative development & execution
- Desirable: 15years in brand management with experience in product development brand positioning research methodology e-commerce platform development creative development & execution integrated marketing planning proven success in building businesses through successful marketing campaigns/programs working in a matrix MNC organisation with at least 5 years of experience leading a team
How You Can Thrive at Alcon:
- Opportunity to work with a leading global medical device company.
- Collaborate with a diverse and talented team in a supportive work environment.
- Competitive compensation package and comprehensive benefits.
- Continuous learning and development opportunities.
Alcon Careers
See your impact at Current Alcon Employee/Contingent Worker
If you are currently an active employee/contingent worker at Alcon please click the appropriate link below to apply on the Internal Career site.
Required Experience:
Director
Key Skills
- Digital Marketing
- B2B Sales
- Marketing
- Pardot
- Marketing Automation
- Customer Segmentation
- HubSpot
- Multichannel Marketing
- Market Research
- Affiliate Marketing
- Social Media Management
- Lead Generation
About Company
Our mission is to provide innovative vision products that enhance quality of life by helping people see better. From vision research to eye health, learn more at Alcon.com.
