Health Systems Marketing Director
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Job Location:
Palo Alto, CA - USA
Monthly Salary:
$ 176700 - 243000
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
Company Description
Guardant Health is a leading precision oncology company focused on guarding wellness and giving every person more time free from cancer. Founded in 2012 Guardant is transforming patient care and accelerating new cancer therapies by providing critical insights into what drives disease through its advanced blood and tissue tests real-world data and AI analytics. Guardant tests help improve outcomes across all stages of care including screening to find cancer early monitoring for recurrence in early-stage cancer and treatment selection for patients with advanced cancer. For more information visitand follow the company onLinkedInX (Twitter)andFacebook.
Director Health System Marketing Shield
Position Summary
This role will lead the development and execution of Shields health system marketing strategy and tactics driving adoption through partnerships population health alignment and demonstrating economic value. This role will bridge commercial clinical and payer insights to position Shield as a first-line option within system-level CRC screening programs.
The ideal candidate is an experienced diagnostics or healthcare marketing leader who understands B2B health system dynamics has built programs for C-suite and population health stakeholders and can translate clinical data into value-driven system-ready narratives.
Strategic Leadership & Planning
Develop and own the Health Systems Marketing Plan for Shield aligning with the overall brand and business strategy.
Partner cross-functionally (i.e Strategic Account Manager (SAM) leadership Medical Affairs Health Economics Policy) to build the operational and economic case for early health system adoption.
Support identifying and prioritizing target Health Systems using defined selection criteria and market insights.
Voice of Customer & Engagement Strategy
Develop a Voice of Customer platform to gather insights on the One Guardant Field engagement identifying opportunities to strengthen ways of working messaging and solutions to stay competitive.
Leverage resources (e.g. HIRC) to monitor the effectiveness of SAMs with Health System stakeholders.
Engage with Health System societies media and educational service organizations to drive Voice of Customer share best practices and gain insights from relevant C/D-suite customers
Establish an Engagement and Insights Council of Health System C/D leaders to provide real-time feedback on topics like value proposition tools and best practice initiatives.
Account-Based Marketing & Campaign Execution
Create and optimize ABM strategies by co-developing co-branding/marketing with unique health systems on materials like case studies and best practice compendium
Collaborate with agencies and performance marketing to develop multi-channel content tools and measurement frameworks.
Sales Enablement & Field Support
Partner with SAM leadership to develop messaging tools and training that enable Shield adoption within health systems and support field training execution
Oversee development of SAM sales decks/aids/tools objection-handling guides and battle cards.
Develop impactful modeling tools with key partners for SAMs to use externally
Insights Analytics & Optimization
Collaborate with Market Analytics to conduct qualitative and quantitative research synthesizing insights into actionable strategies.
Define and track KPIs across the full funnel (awareness conversion adoption) to optimize engagement and performance.
Partner with Medical and Policy teams to identify gaps for evidence generation and align marketing strategies with emerging data guidelines and access trends.
Qualifications
Required:
Bachelors degree in Marketing Business or a related field with 8 years of marketing experience.
Proven track record of developing and executing B2B marketing strategies targeting health systems IDNs or ACOs.
Deep understanding of system decision-making dynamics and population-health value levers.
Strong analytical storytelling and stakeholder management skills.
Preferred:
MBA or advanced degree.
Healthcare marketing experience in diagnostics medical devices biopharma or population health settings.
Familiarity with quality metrics guidelines and coverage adoption dynamics.
Key Attributes
Strategic and execution-oriented leader.
Collaborative partner across commercial and medical/scientific teams.
Strong communicator capable of influencing executive stakeholders.
Passionate about improving cancer screening equity and outcomes.
Hybrid Work Model: This section is applicable to onsite employees who are eligible for hybrid work location as specified by management and related policies. Guardant has defined days for in-person/onsite collaboration and work-from-home days for individual-focused time. All U.S. employees who live within 50 miles of a Guardant facility will be required to be onsite on Mondays Tuesdays and Thursdays. We have found aligning our scheduled in-office days allows our teams to do the best work and creates the focused thinking time our innovative work requires. At Guardant our work model has created flexibility for better work-life balance while keeping teams connected to advance our science for our patients.
Employee may be required to lift routine office supplies and use office of the work is performed in a desk/office environment; however there may be exposure to high noise levels fumes and biohazard material in the laboratory to sit for extended periods of time.
Guardant Health is committed to providing reasonable accommodations in our hiring processes for candidates with disabilities long-term conditions mental health conditions or sincerely held religious beliefs. If you need support please reach out to
A background screening including criminal history is required for this role. GH will consider qualified applicants with criminal arrest or conviction histories in a manner consistent with applicable law including but not limited to the LA County Fair Chance Policies and the Fair Chance Act (Gov. Code Section 12952).
Guardant Health is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin or protected veteran status and will not be discriminated against on the basis of disability.
All your information will be kept confidential according to EEO guidelines.
To learn more about the information collected when you apply for a position at Guardant Health Inc. and how it is used please review ourPrivacy Notice for Job Applicants.
Please visit our career page at: Experience:
Director
Key Skills
- Digital Marketing
- B2B Sales
- Marketing
- Pardot
- Marketing Automation
- Customer Segmentation
- HubSpot
- Multichannel Marketing
- Market Research
- Affiliate Marketing
- Social Media Management
- Lead Generation
About Company
Guardant Health is a leading precision oncology company focused on helping conquer cancer globally through use of its proprietary tests, vast data sets and advanced analytics. The Guardant Health oncology platform leverages capabilities to drive commercial adoption, improve patient cl ... View more
