Director, Marketing SafeSend &SurePrep

Director Marketing for SafeSend and SurePrep

About the Thomson Reuters Marketing Team
Thomson Reuters Marketing Team is dedicated to developing and implementing innovative and effective integrated marketing campaigns across a range of industry-leading products focused on delivering value for our tax and accounting professionals. This role is responsible for setting the strategic approach planning and prioritization for Thomson Reuters tax and accounting products specifically SafeSend and SurePrep delivering on unique customer needs to ultimately drive sales revenue and growth.
This high-impact leadership role requires a strategic builder who can own the entire growth engine from identifying high-potential markets and channels to designing and executing multi-channel campaigns digital activities events and integrated marketing programs. This role will have full end-to-end responsibilities for delivering the marketing plans strategy and targets associated with SafeSend and SurePrep leading a team of cross-functional marketers and working collaboratively across Sales Product Finance Comms Customer Success and others. This role requires strong growth and performance marketing skillset digital acumen innovative and integrated campaign planning abilities cross-functional leadership skills and a self-starter mindset.

About the Role
In this opportunity as the Director - Marketing for SafeSend and SurePrep:
Full stack marketing leader who can drive seamlessly across teams.

Build integrated full funnel campaigns encompassing breakthrough positioning messaging and creative assets to drive awareness and consideration through the funnel

Lead mentor and influence a high-performing team across product marketing content. marketing comms events/FM/ABM focused on sales growth and revenue.

Define and own a multifaceted demand generation strategy aligning with company goals and sales objectives for these two priority tax and accounting products.

Manage and optimize the marketing budget allocate resources based on quantitative performance analysis identify and scale top-performing levers.

Build a rigorous performance marketing and ABM program with clear attribution models forecasting and ROI tracking.

Partner with business and Sales to co-own marketing analytics identify KPIs dashboards and reporting to provide actionable data-driven insights across marketing sales and customer success.

Establish relationships across the organization to bring programs to life through strong product-led expertise and deep marketing knowledge.

Embrace and experiment with cutting-edge AI-powered marketing tools and processes.


About You
Must be based in and around Minneapolis Dallas Ann Arbor New York or Toronto CA.

10 years of experience in integrated marketing product marketing growth marketing demand gen with deep understanding of marketing frameworks and full channel mix activation

BA/BS required; MBA preferred

Strong leadership collaboration teamwork and relationship-building skills across multiple levels and functions in the organization

Stronge-commerce paid and organic digital experience and CX thinking a plus; deep understanding of modern demand generation technologies platforms and systems.

Tax audit or accounting background a plus



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Whats in it For You

• Hybrid Work Model: Weve adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role) for our office-based roles while delivering a seamless experience that is digitally and physically connected.

• Flexibility & Work-Life Balance: Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities whether caring for family giving back to the community or finding time to refresh and reset. This builds upon our flexible work arrangements including work from anywhere for up to 8 weeks per year empowering employees to achieve a better work-life balance.

• Career Development and Growth: By fostering a culture of continuous learning and skill development we prepare our talent to tackle tomorrows challenges and deliver real-world solutions. Our Grow My Way programming and skills-first approach ensures you have the tools and knowledge to grow lead and thrive in an AI-enabled future.

• Industry Competitive Benefits: We offer comprehensive benefit plans to include flexible vacation two company-wide Mental Health Days off access to the Headspace app retirement savings tuition reimbursement employee incentive programs and resources for mental physical and financial wellbeing.

• Culture: Globally recognized award-winning reputation for inclusion and belonging flexibility work-life balance and more. We live by our values: Obsess over our Customers Compete to Win Challenge (Y)our Thinking Act Fast / Learn Fast and Stronger Together.

• Social Impact: Make an impact in your community with our Social Impact Institute. We offer employees two paid volunteer days off annually and opportunities to get involved with pro-bono consulting projects and Environmental Social and Governance (ESG) initiatives.

• Making a Real-World Impact:We are one of the few companies globally that helps its customers pursue justice truth and transparency. Together with the professionals and institutions we serve we help uphold the rule of law turn the wheels of commerce catch bad actors report the facts and provide trusted unbiased information to people all over the world.

Our use of AI within the recruitment process Thomson Reuters utilizes Artificial Intelligence (AI) to support parts of our global recruitment process. Unless you opt-out our AI system will assess the information provided by you and compare it to the requirements listed for the role and present the result to our recruitment personnel for further review. The AI system acts as a supporting tool but there is always a human making the decision if you will be considered for the role

About Us

Thomson Reuters informs the way forward by bringing together the trusted content and technology that people and organizations need to make the right decisions. We serve professionals across legal tax accounting compliance government and media. Our products combine highly specialized software and insights to empower professionals with the data intelligence and solutions needed to make informed decisions and to help institutions in their pursuit of justice truth and transparency. Reuters part of Thomson Reuters is a world leading provider of trusted journalism and news.

We are powered by the talents of 26000 employees across more than 70 countries where everyone has a chance to contribute and grow professionally in flexible work environments. At a time when objectivity accuracy fairness and transparency are under attack we consider it our duty to pursue them. Sound exciting Join us and help shape the industries that move society forward.

As a global business we rely on the unique backgrounds perspectives and experiences of all employees to deliver on our business goals. To ensure we can do that we seek talented qualified employees in all our operations around the world regardless of race color sex/gender including pregnancy gender identity and expression national origin religion sexual orientation disability age marital status citizen status veteran status or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity Employer providing a drug-free workplace.

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