Director, Marketing

Who we are...

Verra Mobility is a global leader in smart mobility. We develop technology-enabled solutions that help the world move safely and easily. We are fostering the development of safe cities working with police departments and municipalities to install over 4000 red-light speed and school bus stop arm safety cameras across North America. We are also creating smart roadways serving the worlds largest commercial fleets and rental car companies to manage tolling transactions and violations for over 8.5 million vehicles. And we are a leading provider of connected systems processing nearly 165 million transactions each year across 50 individual tolling authorities.

Culture

Verra Mobility Corporation is a rapidly-growing entrepreneurial company that operates with a people-first philosophy and approach. The company lives by its core valuesDo Whats Right Lead with Grace Win Together and Own Itin everything it does for its customers and team members. The company seeks to grow aggressively both organically and through acquisition to continue to be the undisputed market leader with these five core competencies: bias for action customer focus teamwork drive for results and commitment to excellence.

Job Summary

We are looking for a visionary and results-driven leader to spearhead marketing demand generation and strategic growth initiatives at T2 Systems a Verra Mobility company. Reporting directly to the President the Director of Marketing & Strategy will shape and execute integrated marketing programs strengthen brand presence accelerate pipeline growth and identify new avenues for both organic and inorganic expansion.

The ideal candidate brings a proven ability to craft and implement high-impact marketing strategies elevate brand equity deepen customer engagement and drive transformative this role you will oversee all facets of marketingincluding digital content product marketing and market researchwhile partnering closely with cross-functional teams to ensure alignment with T2s business objectives. Additionally you will lead efforts to identify evaluate and develop new growth engines that position T2 Systems for long-term success.

Key Responsibilities:

Demand Generation & Funnel Growth

• Build and execute a comprehensive demand-generation strategy to drive qualified leads and accelerate pipeline growth.
• Optimize the marketing funnel from awareness through conversion leveraging data-driven insights to improve performance.
• Deploy multi-channel campaigns (digital social email paid media ABM) to maximize reach and engagement.

Product Launch & Market Expansion

• Develop and execute go-to-market strategies for new products and services.
• Identify and prioritize new market opportunities leading agile sprints to validate and scale expansion initiatives.
• Partner with product and sales teams to ensure successful launches and adoption.

Customer Engagement & Retention

• Design and implement digital customer nurturing programs to strengthen relationships and increase lifetime value.
• Build and manage digital communities and engagement platforms to foster loyalty and advocacy.
• Monitor customer satisfaction and drive initiatives to improve NPS and overall experience.

Team Leadership & Operations

• Lead and mentor a high-performing marketing team across demand gen digital content and product marketing.
• Manage marketing budget and ensure ROI through rigorous performance tracking.
• Implement marketing automation CRM systems and analytics tools for campaign optimization.
• Define and align on KPIs pipeline forecasts and overall progress toward revenue targets.
• Partner with sales finance product and operations to align marketing with business objectives.
• Ensure marketing compliance brand integrity and governance

Strategic Growth Initiatives

• Oversee market research and customer insights to identify trends and priority markets for strategic focus.
• Identify and develop new growth engines including partnerships vertical expansion and M&A opportunities.
• Identify and qualify M&A targets build business cases lead commercial due diligence and support integration planning.

Success Metrics

• Pipeline Growth: Measurable increase in qualified leads and opportunities.
• Customer Engagement: Improved NPS and retention rates.
• Market Expansion: Successful product launches and entry into new markets.
• ROI: Demonstrated efficiency and impact of marketing investments.

Qualifications & Experience

Education: Bachelors degree in Marketing Business STEM or related field; MBA strongly preferred.

Experience:

• 7 years of progressive marketing leadership experience including at least 3 years in a senior role.
• Proven success in demand generation funnel optimization and driving measurable pipeline growth.
• Demonstrated ability to launch products execute go-to-market strategies and expand into new markets.
• Track record of improving customer engagement and satisfaction through nurturing programs digital communities and loyalty initiatives.

Technical Expertise:

• Deep understanding of digital marketing SEO/SEM paid media social and content marketing.
• Proficiency with marketing automation platforms CRM systems (e.g. Marketo Salesforce) and analytics tools.

Strategic Acumen:

• Experience developing business cases for growth initiatives partnerships and M&A opportunities.
• Ability to translate market insights into actionable strategies that deliver measurable results.

Leadership & Communication:

• Skilled in leading high-performing teams and collaborating across sales product finance and operations.
• Comfortable engaging with C-suite executives and influencing strategic decisions.

Mindset:

• Data-driven analytical and adaptable with a strong bias for action in fast-paced high-growth environments.