PR Specialist

As a PR Specialist you are responsible for supporting fashion publicity initiatives in the U.S. and Canada positioning H&M as an aspirational brand through top-tier press coverage brand activations and events. You will partner closely with cross-functional commercial teams to adapt global fashion projects to ensure relevance in the sales market. This role is responsible for cultivating relationships with influential journalists and internal stakeholders to drive storytelling around key launches and campaigns to elevate brand perception and help drive business goals.
This hybrid role reports into our Senior Public Relations Lead USA-CA-PR and is based out of New York.
A Day in the Life
Working at H&M means no two days are ever the same but a typical day will include the following responsibilities*
    You drive fashion publicity for H&M in the U.S. and Canada executing holistic earned media strategies across print digital broadcast and non-traditional communications channels 
    Possess a strong understanding of evolving media landscape and maintain relationships with journalists and influencers to  adapt H&Ms global fashion PR plan and build and maintain local PR calendar incorporating key cultural moments to ensure local relevance 
    Actively monitor fashion industry news and ideate new ways to generate exposure and excitement around the brand  
    Foster strong collaborative relationships with local cross-functional teams to identify short-term and long-term actions to support H&Ms PR initiatives
    Proactively seek new opportunities for external partnerships and event opportunities to amplify H&Ms fashion offering and expose the brand to strategic audiences
    Draft and edit press materials including press releases messaging documents and pitches
    Work with and support our corporate communications/media relations team on ad-hoc projects and planning
    Responsible for data analytics and reporting possessing a firm understanding of how media coverage can drive impact for the brand and business
    Manage and liaise with external agencies consultants and partners
    Foster a close collaboration with the talent relations teamto maximize synergies between paid and earned relationships including but not limited to showroom appointments gifting events 
    Who You Are: 
    College Degree in Communication Marketing or PR or equivalent years of working experience.
    Possess 2-4 years of experience in media or Fashion PR in an agency or in-house capacity  
    Exceptional interpersonal written and verbal communication skills.
    Detail oriented with strong organizational and time management skills.
    Able to think and work strategically; able to plan ahead and foresee opportunities.
    Extremely creative and solution driven.
    Keen interest and sense of fashion with natural inclination for style.
    Strong brand ambassador and professional maturity.  
    Required to travel up to 25% of the year both locally and internationally.
    Inclusive positive open to feedback willing to multitask and learn on the job

Qualifications :

Why Youll Love Working at H&M
    We value diverse backgrounds including but not limited to race ethnicity gender age religion sexual orientation and disability
    We pride ourselves on being a values-driven organization guided by our 7 unique values that have been part of our success story for over 75 years
    Youll have access to our Colleague Resource Groups (CRGs) to find community and networking opportunities among colleagues
    We are an inclusive company where youre encouraged to be yourself at work
    You will have access to a large global talent community where career growth and aspirations have no limits
    We believe in supporting your overall wellbeing and offer comprehensive benefits inclusive of health insurance wellness and family support programs company match 401k paid leave programs and paid time off including a community day to serve your local community
    Youll be able to express your personal style with our employee discount at H&M &Other Stories and COS

Additional Information :

Compensation: salary range is $66793 - $75142

*This job posting highlights the most critical responsibilities and requirements of the job and is not all-inclusive. There may be additional duties and responsibilities assigned for this job at the companys discretion.
**H&M in good faith has assessed this posted range of compensation as the accurate range for this role and location at the time of this posting. H&M may ultimately pay more or less than the posted range depending on candidate qualifications. This range may be modified in the future.
EEOC Code: PRO
Job Status: Salary Exempt

Benefits: 
H&M believes in rewarding our employees for their many contributions to our shared success. Thats why we offer a full range of inclusive benefits that enable wellness both in and outside of work.  We pride ourselves on being a do-good company and we have a comprehensive benefit package that matches that ambition.  Please note benefits may have eligibility requirements based on employment status.

We offer: 25% Staff Discount - Medical Pharmacy Vision and Dental Coverage Employee Assistance Program - Vacation Wellness Holiday and Parental Pay 401K Commuter Benefits Health and Dependent Care FSA. Plus additional Voluntary Benefits.

Our Career site will have more details click on Benefits at

*This job posting highlights the most critical responsibilities and requirements of the job. Its not all-inclusive. There may be additional duties responsibilities assigned for this job at the companys discretion.

**H&M in good faith believes that this posted range of compensation is the accurate range for this role at this location at the time of this posting. H&M may ultimately pay more or less than the posted range depending on candidate qualifications. This range may be modified in the future.

Job Status: Salary exempt
EEOC Code: OFM
Last Updated: 12/9/2025
 

Remote Work :

No

Employment Type :

Full-time