Director of Brand Marketing
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Job Location:
Saratoga Springs, NY - USA
Monthly Salary:
$ 175000 - 200000
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
Primary Responsibilities:
Brand Strategy & Stewardship
Define and protect standards across all manifestations of the brand
Conduct market research brand surveys and studies and target buyer persona interviews to measure reach awareness and brand engagement
Establish brand governance and messaging framework while educating internal stakeholders on brand application
Present clear data-informed insights and progress to the CMO and leadership team
Content & Creative Direction
Oversee in-house and external design video production and creative development for digital and print
Guide visual storytelling that reinforces sophistication trust and excellence to all audience segments
Collaborate with the content team to ensure brand voice and messaging consistency across all materials
Manage external creative partners and agencies elevating creative standards across all deliverables and formats
Audit and optimize existing visual and verbal brand assets to ensure premium positioning
Managing evolving creative technology and vendor needs
Organic Digital Branding
Drive organic social media strategy and growth to build thought leadership attract and engage prospects and clients
Manage the CP YouTube channel strategy and video content approach as part of digital brand expansion
Ensure website paid campaigns and content reflect premium brand positioning
PR and Experiential Marketing
Manage external PR day to day workflows to increase firm visibility
Coordinate visibility programs including speaking opportunities awards submissions and industry recognition
Design and execute signature client and prospect events that reinforce brand differentiation
Manage the firms sponsorships budget and strategy including hospitality suites
Team Building & Leadership
Operate with lean resources while building the business case for team expansion
Recruit develop and mentor talent as the function matures
Raise the bar for creative excellence across the marketing organization
Required Qualifications
10 years of brand marketing experience
Proven ability to establish and protect premium brand positioning for sophisticated high-net-worth ultra-high-net-worth audiences
Seasoned leader and people manager that brings consultative approach for delivering on stakeholder objectives
Impeccable visual judgment and ability to direct designers and creative partners
Direct hands-on experience in either brand or creative industries
Experience with significant and multinational rebrands
Quantitative mindset excellent analytical and reporting skills
Strong content development messaging and storytelling skills
Experience managing PR and events agencies and partners
Strategic mindset with ability to operate autonomously and build from ground up
Exceptional stakeholder management skills; comfort working with senior executives and advisors
Preferred Qualifications
Experience in financial services professional services or luxury client segments a plus
Experience across both consumer and institutional and B2B2C audiences a plus
Proficiency with Adobe Creative Suite or ability to QA creative work
Proficiency with design storyboarding and workflow tools (i.e. Canva Figma Miro)
Experience scaling a brand function from lean startup phase to mature operation
Strong understanding of digital brand channels and metrics
Ability to work collaboratively resourcefully and creatively in a lean marketing environment.
Strong project management and prioritization skills.
Experience working in a growing matrixed organization.
Compensation Range:
$175000 - $200000
Why Cerity Partners:
Our people drive our success by working together to deliver exceptional service to our clients. Below is a glimpse of the key elements of our total rewards package:
Health dental and vision insurance day 1!
401(k) savings and investment plan options with 4% match
Flexible PTO policy
Parental Leave
Financial assistance for advanced education and professional designations
Opportunity to give back time to local communities
Commuter benefits
Cerity Partners is committed to providing an environment where all individuals can be their authentic selves. We are an Equal Opportunity Employer who respects each individual and supports the diverse cultures perspectives and experiences of our colleagues. We are dedicated to building an inclusive and diverse workforce and will not discriminate based on race religion national origin sex sexual orientation age veteran status disability status or any other applicable characteristics protected by law.
Cerity Partners is committed to working with and providing accommodations to applicants with disabilities or special needs. For those needing accommodations please reach out to Applicants must be authorized to work for any employer in the U.S.
Required Experience:
Director
Key Skills
- Crisis Management
- Marketing
- Public Relations
- Fundraising
- Media Relations
- Constant Contact
- Strategic Planning
- Social Media Management
- Team Management
- Public Speaking
- Wordpress
- Writing Skills
About Company
Financial Management for Individuals, Businesses, and Nonprofits
