Senior Manager, Marketing Planning & Campaign Delivery

Requisition ID: 245367

Join a purpose driven winning team committed to results in an inclusive and high-performing culture.

Purpose

Drive sustained and profitable revenue growth through the planning development and delivery of acquisition engagement and retention targeted marketing programs. As a member of the Marketing Planning and Delivery practice (within Canadian Banking Marketing) drives targeted marketing planning and delivery of benefit-led campaigns that enable the Canadian Bank to achieve its strategic objectives.

Is this role right for you In this role you will be involved in:

Marketing Planning:

• With Director sets and refines annual and quarterly targeted marketing plans for credit cards and lending portfolios portfolio.
• Demonstrates a comprehensive ability to manage targeted marketing programs to early engage and retain clients and possesses the capability to develop integrated marketing strategies that encompass email marketing targeted advertising sales promotions direct mail and branch marketing.
• Applies deep product expertise and results-driven targeted marketing strategies to meet or exceed performance targets for supported business lines.
• Fosters a client-focused culture within the team to strengthen client relationships and capitalize on broader Bank priorities.
• Works with data and analytics to develop measurement plans that drive results while also bringing together multiple teams to execute creative campaigns in targeted marketing
• Monitors and reports on campaign performance by analyzing metrics like delivery rates opens clicks subscription activity A/B testing and establishing benchmarks using segment and industry data.
• Continuously tracks consumer sentiment market trends and competitors to improve planning agility and contribute innovative ideas. Leads a customer-focused team that uses market research and data insights to guide strategy for benefit-driven campaigns.
• Collaborates closely with Acquisition Marketing teams to deliver comprehensive end-to-end marketing campaigns and experiences. Champions collaboration between key partners including Business Lines Digital Marketing (performance and eCommerce teams) Channels (branch CC SOL/MOB) Retail Customer Insights and Analytics Customer Experience Legal and Compliance teams.
• Contributes in plans and briefs a deep understanding of Bank-wide and business partner needs ensuring full buy-in (agreement) and participation of multiple business channel and marketing partners in a highly matrixed environment.

Campaign Delivery leadership:

• Ensures Canadian Banking Marketings pods have an efficient and effective central point to build-out campaign calendars (including media mix) and set individual program workback schedules.
• Collaborates with various groups to establish efficient workflows that ensure clarity of roles and accountability for team members across both practices.
• Responsible for providing insight on budget management and coordination with partners for budget revisions.
• This role contributes to development and deployment of creative assets across all touchpoints acting as pods main point of contact for creative and media agencies.
• Champions proper usage of the Scotiabank brand in Canada in full compliance with global brand guidelines and Scotiabanks visual identity continuum.
• Delivers post-campaign analysis of marketing campaigns with insights and recommendations for future consideration that add value for the client and business.

Talent leadership:

• Leads and drives a customer focused culture throughout their team to deepen client relationships and leverage broader Bank relationships systems and knowledge.
• Champions a high-performance environment and demonstrates a commitment to Scotiabanks values. Creates an inclusive team culture and an environment where team members hear share and appreciate diverse perspectives.
• Directs day-to-day activities in a manner consistent with the Banks risk culture and the relevant risk appetite statement and limits. Communicates and models the Banks risk culture and risk appetite statement throughout their teams.
• Creates an environment in which his/her team pursues effective and efficient operations of his/her respective areas in accordance with Scotiabanks Values its Code of Conduct and the Global Sales Principles while ensuring the adequacy adherence to and effectiveness of day-to-day business controls to meet obligations with respect to operational compliance AML/ATF/sanctions and conduct risk.
• Builds a high-performance environment and implements a people strategy that attracts retains develops and motivates their team by fostering an inclusive work environment. Uses a coaching mindset and behaviors; communicating vison/values/business strategy; and managing succession and development planning for the team.

Direct Reports:

• Approximately 2 direct reports

Dimensions

• Designing and implementing client-first strategies across Canadian Banking leveraging best-in-class targeted marketing principles to achieve the Bank and Business priorities. Ensure best practices and global standards are implemented and track performance against set KPIs.

Do you have the skills that will enable you to succeed Wed love to work with you if you have the following:

• Post-secondary education (5 years experience)
• Strong proficiency in managing multiple programs leveraging targeting marketing best practices and principles
• Superior communication skills with the ability to influence and guide strategy campaign testing and optimization
• Exposure to the Agile methodology
• Expertise in driving performance growth across multiple dimensions and KPIs
• Knowledge of the marketing tech stack
• High attention to detail exceptionally organized and strong project management skills
• Authentic decisive resilient highly collaborative and results-oriented

Working Conditions

• Work in a standard office-based environment; non-standard hours are a common occurrence. Limited travel domestically.

Location(s): Canada : Ontario : Toronto

Scotiabank is a leading bank in the Americas. Guided by our purpose: for every future we help our customers their families and their communities achieve success through a broad range of advice products and services including personal and commercial banking wealth management and private banking corporate and investment banking and capital markets.

At Scotiabank we value the unique skills and experiences each individual brings to the Bank and are committed to creating and maintaining an inclusive and accessible environment for everyone. If you require accommodation (including but not limited to an accessible interview site alternate format documents ASL Interpreter or Assistive Technology) during the recruitment and selection process please let our Recruitment team know. If you require technical assistance please click here. Candidates must apply directly online to be considered for this role. We thank all applicants for their interest in a career at Scotiabank; however only those candidates who are selected for an interview will be contacted.