Senior Manager, Video Ad Copywriting

San Antonio, TX - USA

Yearly Salary: $ 110000 - 135000

Posted on: Yesterday

Vacancies: 1 Vacancy

Job Summary

WHO ARE WE

Launch Potato is a profitable digital media company that reaches over 30M monthly visitors through brands such as FinanceBuzz All About Cookies and OnlyInYourState.

As The Discovery and Conversion Company our mission is to connect consumers with the worlds leading brands through data-driven content and technology.

Headquartered in South Florida with a remote-first team spanning over 15 countries weve built a high-growth high-performance culture where speed ownership and measurable impact drive success.

WHY JOIN US

At Launch Potato youll accelerate your career by owning outcomes moving fast and driving impact with a global team of high-performers.

COMPENSATION: $110000 - $135000 per year

MUST HAVE:

46 years of performance marketing copywriting experience with a strong portfolio of high-performing ads across paid social search and programmatic
2 years in a creative leadership editorial lead or player/coach role managing writers or creative contributors
Deep understanding of direct response principles consumer psychology and creative strategy for performance marketing
Strong analytical mindset with the ability to interpret campaign data and optimize based on insights
High proficiency in writing compelling video scripts for platforms like TikTok Reels and YouTube

EXPERIENCE: 46 years of performance marketing copywriting experience with 2 years in a leadership or mentorship capacity

YOUR ROLE

Elevate Launch Potatos copywriting function by driving stronger performance across paid media while strengthening our brand voice creative systems and strategic positioning.

OUTCOMES

Brand Strategy & Creative Excellence

Own the brand writing strategy across all paid media channels ensuring consistent voice messaging and positioning
Develop refine and scale positioning playbooks that guide high-performing conversion-focused copywriting
Establish creative quality standards for ad copy landing pages CTAs and video scripts to drive stronger channel performance

Copywriting Leadership in Performance Marketing

Oversee the velocity and performance of copy across paid social search display and programmatic channels
Regularly analyze campaign data to identify top-performing messaging patterns and guide ongoing optimizations
Consistently meet or exceed benchmarks for copy volume quality and impact on ROAS and CTR
Personally write high-impact copy for key campaigns vertical launches and rapid-test environments

Innovation & Opportunity Sourcing

Proactively identify new copy angles based on market trends consumer insights competitor messaging and internal campaign data
Translate insights into testable hypotheses and scalable messaging strategies that unlock incremental revenue

Video Scriptwriting & Compliance Alignment

Lead the development of compelling video scripts that drive performance and meet compliance standards
Partner with vertical leads and Compliance to ensure messaging guardrails are clear current and proactively enforced
Mitigate risk by maintaining alignment between copywriting strategy and regulatory requirements

Team & Resource Management

Manage a network of freelance writers and collaborators ensuring high throughput and quality control
Own the budget and resource allocation for writing support while maximizing ROI
Build systems workflows and training resources to improve creative operations and knowledge sharing

COMPETENCIES

Strategic Copy Leadership: Develops and enforces standards systems and strategic messaging to drive scalable high-conversion creative.
Analytical & Results-Driven: Applies data analysis to inform creative iterations improving campaign performance through insight-led decision-making.
Creative Excellence: Demonstrates exceptional writing ability across formats (ads scripts headlines etc.) with attention to clarity tone and compliance.
Collaborative: Partners cross-functionally with Compliance Creative Growth and Data to align messaging with business objectives.
Proactive & Insightful: Identifies opportunities from market trends consumer feedback and channel data to inform high-performing copy strategies.
Mentorship & Ownership: Effectively leads contributors and freelancers while building scalable resources and systems for team success.

TOTAL COMPENSATION

Base salary is set according to market rates for the nearest major metro and varies based on Launch Potatos Levels Framework. Your compensation package includes a base salary profit-sharing bonus and competitive benefits. Launch Potato is a performance-driven company which means once you are hired future increases will be based on company and personal performance not annual cost-of-living adjustments.

Want to accelerate your career Apply now!

Since day one weve been committed to having a diverse inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We value diversity equity and inclusion.

We do not discriminate based on race religion color national origin gender (including pregnancy childbirth or related medical conditions) sexual orientation gender identity gender expression age status as a protected veteran status as an individual with a disability or other applicable legally protected characteristics.

Required Experience:

Senior Manager

WHO ARE WELaunch Potato is a profitable digital media company that reaches over 30M monthly visitors through brands such as FinanceBuzz All About Cookies and OnlyInYourState.As The Discovery and Conversion Company our mission is to connect consumers with the worlds leading brands through data-driven...