Product Marketing, Specialist, Fraud

Who We Are:

Every transaction matters. Every Canadian matters. At Interac we protect both driving trust security and inclusion so our digital economy thrives.

Founded in 1984 Interac connects Canadians through secure digital payments advanced identity verification and industry-leading fraud protection. Connecting banks businesses and individuals Interac enables millions to send receive and manage money safely and effortlessly every day across both digital and physical environments.

As the backbone of Canadas financial ecosystem Interac facilitates over 20 million transactions daily supported by trusted partnerships with government and financial institutions. Consistently ranked as Canadas most reputable financial technology brand Interac is deeply embedded in the daily lives of Canadians.

Product Marketing Specialist Fraud

Who You Will Work With:

The vacant Product Marketing Specialist Fraud reporting to the Leader Product Marketing Fraud and Verification supports the development and execution of B2B marketing strategies for Interacs new fraud prevention solutions. This role plays a key part in establishing the product narrative shaping early go-to-market activity and coordinating marketing programs that engage financial institutions and enterprise partners.

The ideal candidate brings hands-on B2B marketing experience strong collaboration skills and curiosity to help build an emerging product category from the ground up.

What You Will Do:

Product Narrative & Positioning

• Help define and articulate the product story and value proposition for Interacs fraud prevention solutions.

• Translate technical details into clear compelling materials for business audiences.

• Maintain and evolve core messaging and positioning documents.

Go-to-Market Execution

• Coordinate integrated marketing deliverables across digital content and events.

• Manage briefs timelines and agency collaboration to ensure alignment and quality.

• Support campaign launches and toolkit creation for internal and external use.

Cross-Functional Collaboration

• Partner with product sales communications and research teams within agile squads to align marketing efforts with business priorities.

• Contribute to planning and review sessions ensuring marketing reflects current product strategy.

Research & Insights

• Conduct market and competitor research to inform positioning and campaigns.

• Gather and synthesize customer insights to refine go-to-market approaches.

Measurement & Reporting

• Track marketing KPIs and summarize results to guide optimization.

• Monitor market trends and competitor activity to support continuous improvement.

Sales Enablement

• Develop presentations one-pagers and case studies to support sales and partner conversations.

• Keep internal teams equipped with current messaging and materials.

What You Bring:

• 48 years of experience in B2B marketing ideally in financial services fintech or fraud prevention.

• Strong project management organizational and communication skills.

• Ability to translate complex concepts into clear business language.

• Analytical and data-driven with experience measuring and improving marketing performance.

• Collaborative and proactive with comfort working in evolving cross-functional environments

What Were Offering:

The hiring range for this position is $85000 to $110000 and you will also be eligible for our short-term incentive plan. The exact amount will depend on factors such as skills experience and job-related knowledge but Interacs commitment goes beyond compensation. Our Total Rewards package is designed to support your well-being and future and includes:

• Generous vacation and wellness days to help you recharge
• Comprehensive employer-paid benefits coverage for peace of mind
• Market-leading employer-funded RRSP program to invest in your future
• Flexible hybrid work model for better work-life balance
• Access to a free and confidential 24/7 employee & family assistance program to offer support for you and your immediate family
• Pregnancy and parental leave top-up to support growing families
• Charitable donation matching with United Way to amplify your impact

Why Join Us

At Interac the impact we make and the people who drive it is profound. When you become part of our team youre joining a purpose-driven organization thats shaping the future of digital finance in Canada. Heres what you can expect:

• Investing in the Future Help us unlock digital prosperity for all Canadians.

• Innovative Thinking Collaborate on products practices and platforms that redefine whats possible.

• Inclusive Culture Be empowered to bring your whole self to work and realize your full potential.

• Inspiring Community Work in an ecosystem where we lift each other up and rise together.

• Intentional Support Enjoy flexible supportive offerings that prioritize your total wellness.

Additional Pre-Employment Requirements:

To ensure the integrity of our organization successful candidates will be required to complete background checks which may include Canadian Criminal Credit Check Canadian ID Cross-Check Public Safety Verification 5-year Employment Verification Education Verification Credit Check and Social Media Check.

Equal Opportunity Employer

Interac is also an equal opportunity employer committed to fostering a diverse and inclusive workplace. We believe that innovation thrives when people from different backgrounds experiences and perspectives come together. Thats why we are committed to providing fair and equitable employment opportunities for all individuals without discrimination based on race color ancestry ethnic origin place of origin citizenship creed sex sexual orientation gender identity or expression age marital or family status disability or any other characteristic protected by applicable law.

If you require accommodation during any stage of the application or recruitment process please contact us at We will work with you to meet your needs.

Please be aware that certain individuals are misusing Interac Corp.s name and logo to promote fictitious employment opportunities. Interac Corp. never requests solicits or accepts any form of payment in exchange for employment. Any such offers are fraudulent and should be disregarded. Interac Corp. assumes no liability for any claims losses damages expenses or inconveniences arising from or related to these fraudulent activities. Such communications do not constitute an offer or representation by Interac Corp. or its subsidiaries and affiliates.