Social Media Content Creator

Brickclay is seeking a Social Media Content Creator responsible for positioning the companys services and expertise to a global audience. This role focuses on building authority trust and demand for Brickclays design data analytics and AI services through consistent high quality content primarily on LinkedIn with supporting content for Instagram and TikTok.

The ideal candidate understands B2B service positioning thought leadership content and audience growth for professional and executive audiences.

Content Creation and Publishing

• Plan create and publish content for LinkedIn including posts carousels short videos and engagement driven commentary
  

• Support content creation for Instagram and TikTok where appropriate
  

• Develop content themes around branding product and web design data analytics business intelligence AI machine learning and digital transformation
  

• Translate complex services and technical capabilities into clear business focused narratives
  

Brand Positioning and Messaging

• Position Brickclay as a strategic design data and AI partner rather than a task based vendor
  

• Communicate service offerings differentiators use cases and success stories
  

• Maintain consistency in tone messaging and visual standards aligned with Brickclays brand
  

Audience Growth and Engagement

• Grow audience reach engagement and inbound interest from global decision makers
  

• Actively engage with founders executives CMOs CTOs and product leaders
  

• Monitor platform trends content formats and algorithm updates
  

Collaboration and Performance Tracking

• Collaborate with leadership design engineering data and AI teams to extract insights and stories
  

• Repurpose long form ideas into high retention social content
  

• Track performance metrics such as engagement reach and inbound leads and optimize accordingly
  

Requirements

• Proven experience creating and growing social media content for B2B brands or personal brands
  

• Strong understanding of professional services agencies SaaS design data analytics or AI focused businesses
  

• Excellent written communication copywriting and storytelling skills
  

• Ability to simplify complex design data and AI concepts for business audiences
  

• Comfortable appearing on camera or creating influencer style video content
  

• Familiarity with content analytics performance tracking and optimization
  

• Experience creating professional or educational content for Instagram or TikTok is a plus
  

• Experience working with global audiences and international brands is preferred
  

Candidates should provide the following:

• Portfolio or profile links or examples of content created for LinkedIn Instagram or TikTok
  

• Any relevant work that demonstrates content performance audience growth or engagement