This PhD position investigates how gameplay affects player experience. You will study gameplay as behaviour engineer human-centred gameplay features and develop methods to link in-game actions to cognitive and experiential outcomes.
Background: Games influence motivation cognition and well-being yet gameplay itself remains difficult to measure objectively. This PhD addresses the challenge of characterizing gameplay through human behaviour and experience creating reproducible data-driven links between gameplay and player experience.
Your Role: You will develop and validate methods to study gameplay and player experience. Your work includes designing experimental protocols creating gameplay feature engineering frameworks operationalising experience constructs and validating measures across games. You will turn abstract experience concepts into measurable reusable methods.
Context: You will contribute to the ERC Starting Grant GAMECHAR (Scalable AI-Driven Framework for Gameplay Characterization; within the Human-Technology Interaction (HTI) group at Eindhoven University of Technology.
HTI brings together psychology AI data science and design to study how interactive systems shape human behaviour and experience. You will collaborate closely with another PhD researcher and a postdoctoral researcher and work with national and international partners. position is embedded in TU/es strong AI ecosystem and connected to the Eindhoven AI Systems Institute (EAISI) and game research facilities.
Societal Impact: By developing transparent and reusable research methods your work supports responsible game design evidence-based digital health interventions and European policy on digital well-being and deceptive design.
A meaningful job in a dynamic and ambitious university in an interdisciplinary setting and within an international network. You will work on a beautiful green campus within walking distance of the central train addition we offer you:
Eindhoven University of Technology is a leading international university within the Brainport region where scientific curiosity meets a hands-on mindset. We work in an open and collaborative way with high-tech industries to tackle complex societal challenges. Our responsible and respectful approach ensures impact today and in the future. TU/e is home to over 13000 students and more than 7000 staff forming a diverse and vibrant academic community.
The Industrial Engineering & Innovation Sciences (IE&IS) department combines disciplinary knowledge from the humanities social sciences and technical sciences to solve the complex problems of industries and society. We collaboratively focus on and create responsible and effective innovations for the research themes: Humans and Technology Supply Chain Management Sustainability and Circularity and Value of Data-Driven Intelligence.Do you recognize yourself in this profile and would you like to know more Please contact the hiring managerMax v. Birk .
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