Senior Manager, Growth Marketing, App

Job Description:

About the Role:

The Senior Manager Growth Marketing Apps will lead the strategy and execution of mobile app growth across Dow Jones flagship brands including The Wall Street Journal MarketWatch and Barrons. Reporting to the Director of Growth Marketing this role drives scalable user acquisition engagement and subscription conversion by identifying new growth opportunities optimizing performance marketing programs and leading rigorous experimentation across channels pricing and in-app experiences. The role partners closely with Product Analytics and cross-functional teams to improve the overall app experience strengthen product-market fit and translate data-driven insights into actionable growth strategies.

You will work on-site in our midtown Manhattan office 3 days each week.

You will:

• Develop execute and manage the mobile App growth strategy for DowJones (WSJ Barrons and MarketWatch)
• Create manage and experiment with new user acquisition performance marketing channels & campaigns
• Identify marketing channels solutions and ideas that will efficiently bring new customers to our mobile apps and increase revenue.
• Partner with our product team to improve the overall digital product App experience with the aim to drive habitual reading habits and drive up propensity to subscribe.
• Propose launch and analyze A/B tests to improve mobile Apps ad performance. This includes design introducing new products and running price tests to maximize conversion rates.
• Work closely with cross-functional counterparts and other teams to develop and sync on overall strategy execution & reporting.

You have:

• 10 years of growth marketing experience or relevant experience in subscription/product marketing preferably growing Mobile apps customer base.
• Proven track record of managing App digital marketing activities app referral programs
• Strong hands-on experience with mobile app ad platforms tools and technology including App Store Google Playstore AppsFlyer Adjust etc.
• Experience related to Product Market Fit growth at scale localization internationalization and personalization of product
• Strong data analysis visualization and reporting skills
• You have organizational skills integrity and great follow through on tasks.
• Exceptional analytical skills with a proven ability to interpret complex data and translate insights into actionable strategies.
• Detail-oriented highly organized and comfortable managing multiple priorities in a fast-paced environment.
• A bachelors degree in marketing or business administration is preferred

Our Benefits:

• Comprehensive Healthcare Plans
• Paid Time Off
• Retirement Plans
• Comprehensive Insurance Plans
• Lifestyle programs & Wellness Resources
• Education Benefits
• Family Care Benefits & Caregiving Support
• Commuter Transit Program
• Subscription Discounts
• Employee Referral Program

Learn more about all our US benefits

Reasonable accommodation: Dow Jones Making Careers Newsworthy - We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity or expression pregnancy age national origin disability status genetic information protected veteran status or any other characteristic protected by law. EEO/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities in our job application and/or interview process. If you need assistance or accommodation in completing your application due to a disability email us at Please put Reasonable Accommodation in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.

Business Area:

Dow Jones - Marketing

Job Category:

Marketing & Product Management

Union Status:

Non-Union role

Pay Range: $145000 - $165000

We recognize that attracting the best talent is key to our strategy and success as a company. As a result we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates. The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect and we tailor our offers within the range based on the selected candidates experience industry knowledge location technical and communication skills and other factors that may prove relevant during the interview process.

Pay-for-performance is a key element in our strategy to attract engage and motivate talented people to do their best work. Similarly to salary for bonus eligible roles targets are set based on a variety of factors including competitive market practice.

For benefits eligible roles in addition to cash compensation the company provides a comprehensive and highly competitive benefits package with a variety of physical health retirement and savings caregiving emotional wellbeing transportation and other benefits including elective benefits employees may select to best fit the needs and personal situations of our diverse workforce..