Digital Marketing Analyst

Are you ready for whats next

Come explore opportunities within Brunswick a global marine leader committed to challenging conventions and innovating next-generation technologies that transform experiences on the water and beyond. Brunswick believes Next Never Rests and we offer a variety of exciting careers and growth opportunities within united teams defining the future of marine recreation.

Innovation is the heart of Brunswick. See how your contributions will help transform vision into reality:

Position Overview:

The Digital Analyst is a strategic partner across marketing product and data teams transforming complex datasets into actionable insights predictive models and forward-looking recommendations. This role goes beyond reporting to develop statistical models forecast frameworks and automated intelligence that directly influence digital product strategy and marketing effectiveness. The ideal candidate is equally comfortable conducting rigorous quantitative analysis and communicating insights clearly to senior stakeholders.

At Brunswick we have passion for our work and a distinct ability to deliver.

Essential Functions:

Advanced Data Modeling & Forecasting

• Design and implement statistical models (e.g. regression time series clustering classification) to forecast performance identify key drivers of marketing ROI and predict user behavior across channels.
• Build and maintain forecasting models to project marketing performance (e.g. CPA LTV ROAS) and inform budget allocation decisions.
• Partner with Finance and Performance Marketing teams to optimize media mix using scenario modeling and budget simulations.

Media Analytics and Paid Marketing

• Analyze and optimize paid media channels including Google Ads Meta Ads and Programmatic.
• Monitor and analyze ROAS CAC CPA CPL Optimal Frequency and overall spend efficiency.
• Conduct funnel pathing and user journey analysis using GA4.
• Support attribution analysis incrementality testing and channel contribution reporting including web properties without eCommerce capabilities.
• Understanding of different attribution models and incrementality testing.

Strategic Marketing & Product Analytics

• Lead deep-dive analyses on digital campaign performance across channels (Paid Search Paid Social Display etc.) to identify key levers for growth.
• Develop and refine attribution models to understand marketing effectiveness across touchpoints and inform investment decisions.
• Support Digital Product teams in quantifying feature adoption conversion funnel performance and retention metrics with statistically sound methodologies.
• Guide A/B and multivariate testing strategies including test design lift analysis and statistical significance validation.

Data Engineering & Infrastructure Collaboration

• Partner with data engineering teams to define requirements for analytics infrastructure data pipelines and ETL processes.
• Develop robust data validation transformation and QA processes to ensure analytical accuracy and consistency.
• Leverage tools such as Azure Synapse to manage large-scale datasets efficiently.

Dashboarding & Visualization

• Build scalable interactive dashboards and data stories in Power BI to surface insights for stakeholders.
• Deliver reporting frameworks that enable real-time monitoring of KPIs (e.g. CPC CTR conversion rate etc.).

Competitive & Market Intelligence

• Perform market research competitive benchmarking and digital trend analyses to uncover new growth opportunities and strategic threats.

Cross-Functional Partnership

• Serve as the analytics lead for Marketing and Product stakeholders helping them define success metrics and measure impact.
• Communicate complex analytical findings in a clear concise and actionable way to both technical and non-technical stakeholders including executives.

Diversity of thought and experiences is fundamental when imagining the unimaginable. Certain skillsets/experiences are necessary; however others can be developed along the way.

Required Qualifications:

• 3 years of hands-on experience in digital analytics marketing science or data science roles with demonstrated impact.
• Strong knowledge of Web Analytics tools (GA4 Adobe Analytics a plus).
• Ability to work with paid media platforms including DV360 Google Ads and Meta Ads
• Proficiency in SQL and Python (Pandas NumPy Scikit-learn) R or other statistical languages a plus.
• Strong background in statistical modeling forecasting and experimental design (e.g. A/B testing causal inference).
• Expertise in working with web and marketing analytics platforms such as GA4 Google Tag Manager and CRM systems.
• Experience building predictive models using large datasets from sources like media platforms customer databases and product telemetry.
• Deep understanding of data visualization best practices; experience with Microsoft Power BI Tableau Looker Studio or equivalent tools.
• Comfortable working with cloud data platforms (e.g. Azure Synapse).
• Strong business acumen with the ability to influence cross-functional stakeholders using data and analytical insights.
• Excellent communication skills with a demonstrated ability to distill complex findings into executive-ready narratives.
• Familiarity with tagging frameworks GTM and campaign tracking.
• Exposure to analyzing CRM and lifecycle data.

Working Conditions:

• Hybrid - 3 Days per week onsite

About Brunswick Corporate

Brunswick Corporation is a leader in the marine industry and were looking for people just like you to take part in the movement towards better boating for all. We rely on the thoughtful input of people from all backgrounds to create compelling innovative products for our customers around the globe. As such diversity equity and inclusion are priorities in the enduring culture of our company. As a world leader in emerging recreational products and technologies when you join our team you become part of some of the most innovative forward-looking brands in the marine industry today.

Next is Now!

We value growth and development recognizing that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here please still consider applying.

Brunswick is an Equal Opportunity Employer and considers all qualified applicants for employment without regard to race color religion sex sexual orientation gender identity national origin age disability protected veteran status or any other characteristic protected by federal state or local law. Diversity of experience and skills combined with passion is key to innovation and inspiration and we encourage individuals from all backgrounds to apply. If you require accommodation during the application or interview process please contact for support.

For more information about EEO laws - click here

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