Director of Marketing
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Job Location:
Newport News, VA - USA
Monthly Salary:
Not Disclosed
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
LifeSpire of Virginia is seeking a Director of Marketing to support our Newport News community The Chesapeake. Please apply if interested!
Job Title: Director of Marketing
Reports To: Executive Director
Job Summary
The Director of Marketing is responsible for fulfilling community-specific sales goals and marketing objectives necessary to achieve and maintain high occupancy levels in Independent Living. This position involves frequent interaction with management staff and residents and plays a key role in promoting the organizations mission and brand.
Education & Experience
Any combination of education and experience that provides the required knowledge and skills for successful performance will be considered. Typical qualifications include:
- Bachelors degree from an accredited college or university with major coursework in Marketing or a closely related field
- Minimum of three (3) years of marketing and sales experience in a Continuing Care Retirement Community (CCRC) environment
- Knowledge of insurance and healthcare concepts for seniors including:
- Life Care
- Type B and Type C contracts
- Senior sales practices
Knowledge
- Principles and practices of marketing and sales
- Contract law and fiscal management practices
- Advertising public relations and community relations
- Internal and external communications
- Office procedures and business operating systems
- Methods for effectively addressing human behavior in a variety of sales situations
Skills & Abilities
- Excellent verbal and written communication skills across diverse settings
- Strong persuasion negotiation and conflict-resolution abilities
- Ability to assess departmental and operational needs
- Skill in interpreting contracts and analyzing complex written documents
- Proven problem-solving and administrative decision-making skills
- Ability to work long and irregular hours and perform under pressure
- Experience delegating responsibility and achieving results through others
- Ability to maintain order in an environment with changing census levels
- Creativity in developing advertising direct mail and social media initiatives
- Ability to plan and execute special events that educate and engage prospective residents
- Strong relationship-building skills with staff departments and residents
Key Responsibilities
- Support the mission values and vision of Virginia Baptist Homes
- Direct and participate in the development and execution of sales goals objectives and marketing priorities
- Administer and oversee a comprehensive marketing program using recommended best practices
- Consult with and advise the Executive Director and Vice President of Marketing and Public Relations on marketing strategies
- Supervise the sales team
- Oversee advertising initiatives
- Conduct public speaking engagements
- Deliver marketing presentations to internal and external audiences
- Promote The Chesapeake/VBH sales process
- Perform other duties as assigned
Licenses & Requirements
- Valid Virginia Drivers License
- Willingness to use a personal vehicle in the course of employment
Physical Demands
- Occasionally push pull lift or move up to 20 pounds
- Ability to perform tasks requiring close vision distance vision color vision peripheral vision depth perception and focus adjustment
- Manual dexterity to operate a computer keyboard mouse and standard office equipment
- Exposure to sights sounds and odors inherent in a healthcare environment particularly elder care
Required Experience:
Director
Key Skills
- Crisis Management
- Marketing
- Public Relations
- Fundraising
- Media Relations
- Constant Contact
- Strategic Planning
- Social Media Management
- Team Management
- Public Speaking
- Wordpress
- Writing Skills
About Company
Registered Dietitian Part-time Join us at The Chesapeake where we impact lives and build careers! Can you see yourself working on a beautiful “cruise ship on l...
