Marketing Manager, Service and Aftermarket Parts
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Job Location:
Elkhart, KS - USA
Monthly Salary:
Not Disclosed
Posted on:
8 hours ago
Vacancies:
1 Vacancy
Job Summary
- Multiple locations
- Hybrid
Job Description
Dometic is a global market leader in the mobile living industry. Millions of people around the world use Dometic products in outdoor residential and professional applications. Dometic Land Vehicles Americas is a trusted provider of high-end products for recreational vehicles commercial passenger vehicles and overlanding vehicles in North America Latin America and the Caribbean. We are on a journey of continuous growth now looking for our next star a passionate Marketing Manager within our Marketing capability. This position reports to Marketing Director Land Vehicle Americas and will work in Elkhart IN or Chicago IL.
About the position
The Marketing Manager will be responsible for leading marketing strategy communications & storytelling execution for the Dometic Brand in Service and Aftermarket handling the launch of service parts. To be successful this role will thoroughly integrate within the teams understand the customers the end-users the market and the company to work cross-functionally with sales product management customer service and other functions. The Marketing Manager will help ideate design and execute cohesive plans for marketing campaigns product launches and internal/external communication to drive sales and support our position in the market. This role will partner with product management and sales to develop campaign/product insights as part of the creation and execution of the entire communication GTM plan (from creative to collateral to internal selling).
Your main responsibilities
- Develop communication plans and associated metrics to drive business forward.
- Works with marketing content creation and product teams to prioritize launch campaigns and define all language and content required for successful launches.
- Responsible for briefing functional team leaders on communication strategy as part of GTM kick off.
- Supports the Sales organization in building relationships with key customers; act in both a consultative manner and design value-add programs.
- Brief creative team to design and deliver all required assets (ex. copy content photography/rendering video and graphic design)
- Leads copywriting to prioritize voice and tone for key campaigns to the specific markets.
- Responsible for maintaining a list of opportunities and submitting Dometic Product/Campaigns for noteworthy awards or industry recognition.
- Lead marketing research to enable comprehensive knowledge of core customers for communications and product development.
- Actively participate in research design insights segmentation work; lead specific research initiatives as they relate to Americas segment.
- Understands full market landscape (Dometic competitive customers consumers) and uses understanding to provide team information and input for strategy design and execution.
- Maintains brand standards while delivering required content to achieve business goals.
- Works collaboratively with other division or global counterparts to realize synergies and enhance brand communication.
- Responsible for reporting on weekly monthly and annual KPIs to support marketing strategy.
- Domestic travel is required.
What do we offer
You are offered an interesting role in a dynamic fast paced and global environment with great opportunities to grow and take on new challenges. The growth at Dometic is continuous which gives you great possibilities to evolve with the company.
- Medical/Dental/Vision Insurance
- Employee Assistance Program (EAP)
- Disability insurance (STD/LTD)
- 401 (k) with company match
- PTO
- Company defined holidays and two floating holidays for you to use as you choose
- Paid maternity/paternity leave
- Tuition assistance
- Membership reimbursement (wholesale club and gym)
- Employee discounts on our incredible products
- Opportunities to make an impact
Required Experience:
Manager
Key Skills
- Sales Experience
- Inventory Control
- Forklift
- Customer Service
- Algebra
- Computer Skills
- Dealership Experience
- GM Vehicles
- Management Experience
- Agriculture
- Geometry
- P&L Management
About Company
About the company Dometic is a global outdoor tech company on a mission to make mobile living easy. Leveraging our core expertise in cooling, heating, power & electronics, mobility, and space optimization, we empower more people to connect with nature and elevate their sense of freedo ... View more
