Lead Copywriter (English-First, Arabic-Capable)
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Job Location:
Monthly Salary:
Experience Required:
Posted on:
14 hours ago
Vacancies:
1 Vacancy
Job Summary
This is a remote position.
The Role
We re looking for a Lead Copywriter who can grow Mumzworld s brand voice through thoughtful emotional and strategic writing - in English first with strong Arabic capability. You ll own day-to-day English copy needs across campaigns and all channels including CRM Social Media and digital.
You should be confident crafting everything from hero campaign headlines to UX copy - and comfortable switching from supportive messaging to conversion-focused copy when needed.
What You ll Do
Lead all English copy development across marketing social CRM product and packaging
Partner with the Arabic copywriter to maintain consistency across languages and step in during leave
Interpret briefs propose angles and bring insight-driven ideas to the table
Craft headlines taglines carousel copy email subject lines product messages and more
Help refine and evolve Mumzworld s tone of voice as the brand grows
Collaborate with the Creative Director Designers and Brand team to deliver impactful on-brand work
Edit and review content from other departments to ensure tone clarity and quality
Requirements
Who You Are
6 8 years of experience in brand digital or performance copywriting
English-first writer with fluent Arabic - able to write or edit in both
Experience writing for UAE KSA or broader GCC audiences
Strong understanding of tone emotional nuance and parent-first communication
Can work independently remotely and meet deadlines consistently
Experience in e-commerce fashion parenting beauty or digital-first brands is a plus
Familiar with Google Docs and collaborative workflows
Bonus Points
Experience with performance writing (ads emails product copy)
Comfort with fast feedback loops and creative iteration
Familiarity with parenting or motherhood topics in the GCC
Qualification Minimum 4 years of hands-on experience managing and scaling Google Ads campaigns (Search and PMax) for e-commerce or retail brands (mandatory). Strong expertise in Google Merchant Center, product feed management, and shopping campaign strategy. Demonstrated ability to lead the creative process from ideation to execution with performance as the core objective. Solid understanding of paid media platforms such as Meta, TikTok, Snapchat with the ability to integrate multi-channel insights. Experience with MMPs (e.g., Appsflyer, Adjust) and analytics tools like GA4. Strong analytical skills with the ability to translate data into strategic action. Excellent collaboration and communication skills to work with cross-functional teams.
Key Skills
- Anti Money Laundering
- Accounts Handling
- Account Development
- Account Management
- Customer Support
- Corporate Marketing
