Sr. Manager, UKI Marketing

MKTQ325R30

Mission

In this critical role you will be responsible for developing the UK & Ireland field marketing strategy building new and optimising existing programmes that maximise impact on various targets. You should have a proven track record of hiring and leading a best-in-class team of talented highly effective field marketers. You should also enjoy developing strong relationships with sales and marketing stakeholders and thrive on creating innovative out-of-the-box event campaigns. You will be reporting to the EMEA VP of Marketing.

The impact you will have

• Development and ownership of an integrated field marketing strategy for the UKI region based on ROI analysis and business objectives.
• Fully optimised event programme strategy derived from evaluation of target audiences demand generation engine performance tested hypotheses and analysis of conversion rates.
• Best practices shared with the rest of EMEA and global counterparts and the rest of the marketing organisation.
• Meet or exceed defined targets for live and virtual field programmes and third party sponsorships to drive engagement increase conversion rates and generate leads and pipeline.
• Development of scalable and efficient high-impact field marketing programmes processes and sales enablement standards.
• Seamless flow of leads from field events into marketing automation systems and to sales team stakeholders to maximise pipeline generation and conversion.
• Building and driving solid partnerships with critical field stakeholders.
• Hire and facilitate the growth and development of team members through coaching and mentorship.

What we look for

• 10 years of experience managing events and regional marketing in UKI including at least five years running field marketing programmes and three years managing people.
• Have a proven track record of building/managing high-performing teams.
• Experience in pipeline building with responsibility and accountability for sales.
• Experience holding/managing large event budgets.
• Experience building new event programmes documentation and enablement of cross-functional teams at scale.
• Experience driving increased demand and conversions for field marketing programmes.
• Strong background in data management/analytics and metrics and reporting to key stakeholders.
• Strong project communication and time management skills with the ability to effectively manage numerous projects simultaneously in a fast-paced collaborative environment.
• Ability to use CRM (SFDC) analytical tools and marketing automation systems (Marketo)
• Travel for events will be required (when appropriate)

Required Experience:

Manager