Senior Director, Brand, Campaigns and Activations
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Job Location:
Copenhagen - Denmark
Monthly Salary:
Not Disclosed
Posted on:
11 hours ago
Vacancies:
1 Vacancy
Job Summary
Senior Director Brand Campaigns & Activations
Location: Copenhagen Denmark
At Pandora we believe in the power of storytelling creativity and connection. Our mission is to inspire self-expression through meaningful jewelleryand were looking for a Senior Director Brand Campaigns and Activations to help us bring that vision to life on a global scale.
As Senior Director Brand Campaigns and Activations you will be the architect of Pandoras global brand presence translating strategy into world-class campaigns that resonate across cultures and channels. Reporting to the SVP Brand Experience & Channels this is a high-impact leadership role that shapes how our brand shows up consistently worldwidewhile empowering local teams to adapt and thrive.
What youll do
- Lead the development of global brand campaigns that deliver impact across paid owned and earned channels.
- Create compelling creative briefs for our Brand Creative Studio and external creative agency.
- Develop consolidated campaign plans guidelines and asset toolkits for cluster marketing teams showing how it can be activated across markets.
- Oversee local campaign adaptation to maintain global consistency and cultural relevance.
- Work closely with our lead creative agency and internal creative studio and drive innovation in brand storytelling.
What youll bring
- Extensive experience in global brand management and campaign development within retail fashion or FMCG.
- A love for brand building and experience bringing an emotive brand to life.
- Proven ability to lead cross-functional teams and complex projects in a matrixed organisation.
- Deep understanding of modern marketing channels and full-funnel activation.
- Strong strategic thinking creative vision and commercial acumen.
- Expertise in stakeholder management and influencing at senior levels.
- Experience managing large-scale budgets and external agency partnerships.
- A collaborative and enterprise mindset
Why this role matters
Pandora is the worlds largest jewellery brand with over 600 million customers visiting our stores each year and a presence in 100 markets. Weve grown revenue by 66% since 2020 employ 37000 people globally and are recognised among the Worlds Most Sustainable Companies and Most Innovative Companies in Retail.
This role is pivotal in shaping Pandoras global brand voice and driving campaigns that build equity engagement and growth. If youre passionate about creating culturally relevant globally resonant campaigns that inspire millions this is your opportunity to lead that transformation.
Icing on the Cake
Youll work from our beautiful Copenhagen HQ a LEED Gold-certified space designed to unite and inspire teams. Pandora is committed to sustainability diversity and innovationfrom crafting jewellery with 100% recycled silver and gold to achieving net zero by 2040. We believe in fostering an inclusive culture where everyone feels respected and valued.
About Pandora
Pandora is the worlds largest jewellery brand specialising in accessible luxury jewellery made from high-quality materials. Our pieces are designed to inspire self-expression and allow people to share their stories. Pandora jewellery is sold in more than 100 countries through 6800 points of sale including 2700 concept stores. Headquartered in Copenhagen Pandora generated DKK 31.7 billion (4.2 billion) in revenue in 2024 and is listed on the Nasdaq Copenhagen stock exchange.
Ready to make an impact
If you think you have what it takeseven if you dont meet every single requirementwed love to hear from you.
Required Experience:
Exec
Key Skills
- Digital Marketing
- Marketing
- Management Experience
- Profit & Loss
- Analysis Skills
- Microsoft Powerpoint
- Market Research
- Project Management
- Product Management
- P&L Management
- Product Development
- Branding
About Company
Pandora designs, manufactures and markets hand-finished jewellery made from high-quality materials at affordable prices. Pandora jewellery is sold in more than 100 countries through 7,400 points of sale, including more than 2,700 concept stores. Headquartered in Copenhagen, Denmark, ... View more
