Marketing Manager EMEA

• Applications are considered on a rolling basis
• London
• On-site

Job Description

Youre joining Planhats in-house marketing team a disruptive multi-channel B2B crew of thoughtful no-nonsense doers. We dont speculate; we test learn and move fast.

As part of this team youll own how Planhat shows up across EMEA with three clear priorities: driving our peer-review presence across key platforms increasing our impact across social channels and building premium events that connect customers prospects and partners.

These three areas are your main focuses. Around them youll own the full spectrum of field marketing responsibilities that tie our brand to measurable business outcome

1. Peer-review dominance own Planhats presence across all major B2B software review platforms. G2 is your primary focus but other platforms such as Gartner Peer Insights are also important.
2. A powerful ground game designing and executing memorable regional experiences for customers prospects and partners from high-touch executive dinners to large-scale conferences.
3. Social impact shape Planhats voice on LinkedIn Youtube X and other relevant social channels. Youll turn campaigns insights and moments into content people actually want to engage with.

This isnt a box-ticking marketing role. Youll be at the center of connecting our brand customers and sales teams in EMEA. That means driving regional pipeline elevating our peer review presence and ensuring every in-person or digital experience we create feels premium well-targeted and measurable. From day one youll be a visible force in shaping how Planhat is perceived in the market and how quickly we grow.

Were a global team so flexibility is part of the job sometimes youll flex early sometimes late. What matters is the impact you create and how quickly you help shape Planhats presence in the market.

Trajectory

If you succeed in this role youll establish the foundation for Planhats entire EMEA field marketing playbook. Over time youll:

• Set our peer review strategy globally setting the standard for how Planhat shows up in rankings.
• Define and evolve our event blueprint across the region.
• Build and scale our social media presence across relevant platforms.
• Become the strategic partner to sales and CS for all go-to-market initiatives in EMEA.
• Grow into a senior field marketing leader as we expand our global marketing engine.

Core responsibilities - Marketing Essentials

• Pipeline & Revenue Alignment: partner with sales and CS leaders to create and execute regional plans that meet pipeline targets tracking sourced and influenced pipeline from field programs.
• Account-Based Marketing (ABM): build targeted campaigns for strategic accounts including direct mail VIP programs and bespoke activations.
• Partner Marketing: support our partner program by running co-marketing initiatives joint events shared content and campaign amplification.
• Localization & Regional Adaptation: make global campaigns land locally - tailoring messages channels and experiences to cultural nuances across EMEA.
• Customer Advocacy & Community: develop case studies identify customer speakers pinpoint and build relationships with regional advocates.
• Digital & Campaign Execution: run localized paid campaigns manage regional event promotion and create content/collateral tailored to the market.
• Event Logistics & Execution: manage end-to-end detailsbudgets vendors contracts swag onsite setupdelivering seamless and premium experiences.
• Social media execution & optimisation: what content performs when to post and how to tailor messaging and assets for maximum engagement.
• Marketing analytics: interpret platform metrics (impressions CTR watch time saves engagement rate) to inform creative and posting strategies