SEM Specialist (Part-Time)

Were hiring a Paid Media Specialist to lead the planning execution and optimization of paid digital campaigns across Google Ads LinkedIn and Meta. This is a core marketing role focused on qualified lead generation cost-efficiency and channel performance with room to grow as the team expands.

Youll work closely with content regional and analytics teams to ensure our campaigns hit the right audiences with the right message at the right cost. This position replaces our previous contractor-based model and is a long-term strategic hire.

What you will do

• Campaign Management: 
  - Plan build and manage performance marketing campaigns on Google Ads LinkedIn Ads and Meta 
  - Define targeting creative rotation budgets and bid strategies 
  - Launch and manage remarketing and lead generation campaigns across global markets 

• Performance Optimization: 
  - Own daily and weekly performance monitoring (CPL CTR ROAS conversions) 
  - Execute A/B tests on creative landing pages and audience segmentation 
  - Recommend channel mix spend shifts and campaign improvements proactively 

• Reporting & Insights: 
  - Maintain weekly reporting dashboard and campaign performance updates 
  - Track CPL trends by region product and channel 
  - Share insights with key stakeholders and translate data into actions 

• Cross-Team Collaboration: 
  - Work with content and design to brief and deliver creative assets 
  - Align with regional marketing leads for local targeting needs 
  - Collaborate with analytics to ensure proper UTM tracking and attribution 

Qualifications :

• 3 years of hands-on experience managing paid media (Google LinkedIn Meta) 
• Proven track record running B2B lead generation campaigns (SaaS or hospitality tech preferred) 
• Deep knowledge of campaign structure audience targeting keyword strategy and bidding models 
• Comfortable with data analysis campaign reporting and turning metrics into decisions 
• Proficient in ad platforms and tools: Google Ads LinkedIn Campaign Manager Meta Ads Manager 
• Fluent in English; excellent communicator and highly organized

Nice to have

• Experience with tools like Zoho CRM HubSpot or Salesforce 
• Familiarity with international B2B campaigns (EMEA Americas or APAC) 
• Landing page testing CRO and funnel optimization knowledge 

Additional Information :

• Challenging and creative technology environment.
• Feedback and initiative are always welcomed.
• Hybrid model of work opportunity to work (partially) remotely. 
• A modern workplace in one of our multinational offices of course as much coffee tea and fruit as you need to get into the flow. 
• Access to various location-based benefits. 

Remote Work :

No

Employment Type :

Part-time