Director of Marketing

London - UK

Monthly Salary: Not Disclosed

Posted on: 6 hours ago

Vacancies: 1 Vacancy

Job Summary

LIFE AT CLAYS

Welcome to Clays the ultimate indoor clay shooting experience and cocktail bar! We bring the thrill of a British clay target shooting weekend to the heart of the city. Our unique twist on Olympic clay shooting makes the sport safe fun and accessible for everyone. As we expand locally and globally were excited to share our love for British charm and competitive gaming with the world. Whether youre after a thrilling day with friends or a lively evening with colleagues Clays is the perfect spot for adrenaline-pumping fun-filled experiences.

Careers at clays are loaded with possibilities. As we grow our brand we are equally dedicated to the growth of our team. We offer ample opportunities for personal development and top-notch training. Our team is a vibrant mix of independent thinkers who are passionate about crafting unforgettable experiences for our guests. If youre seeking a workplace that values integrity fun and teamwork Clays might just be the place for you!

Were proud to be certified as a Great Place to Work and on the 2025 UK Best Workplace medium organisations list which reflects our commitment to creating an amazing work environment. But dont just take our word for itheres what our colleagues have to say about us:

You can be yourself here. The company values character and willingness to learn over prior knowledge. They provide all the training you need and your progress is entirely up to you.

From day one the collaborative and supportive culture at Clays has been clear. The onboarding process and continuous training show a real commitment to employee development.

Mistakes are stepping stones here and no one is frowned upon for making them. We learn from each other which is unique in a workplace.

CLAYS VALUES

At Clays our venues are for everyone and so is our workplace. We believe that to serve our diverse audience we must first celebrate and nurture diversity within our team. Thats why were dedicated to creating an inclusive culture. Different perspectives spark creativity and drive innovation. So if youre passionate about making a positive impact wed love to hear from you!

And of course were looking for someone who embodies our Clays values. Thats why weve framed them as key questions that guide everything we do:

SAFE - Is it safe Safety first. Its our responsibility to protect our people our guests and our business. We make decisions that create an environment where everyone feels safe respected and supported.

AMAZING EXPERIENCE - Will it deliver an amazing experience We deliver an amazing experience by going above and beyond whats expected obsessing over the detail making thoughtfulness a priority and ensuring every guest and colleague feels seen valued and truly celebrated.

LASTING - Will it leave a last impression Lasting means creating impact that goes beyond the moment. At Clays the choices we make must meaningfully contribute to a lasting impression for our guests our people our planet and our brand.

SUMMARY OF POSITION

Whats the Gig you ask

As Director of Marketing youll be the strategic and creative force behind how Clays shows up in the world and how our guests experience us from first click to final drink.

Youll own the entire customer journey obsessing over every touchpoint and ensuring it feels intentional premium and unmistakably Clays. Youll blend brand building with commercial performance delivering short-term revenue growth while building a brand with real longevity.

This role sets the pace and direction for all marketing channels paid performance email content PR brand social & CRM and ensures they all line up behind one clear strategy that drives corporate leads and online sales.

Most importantly you will lead inspire and grow the Marketing team. Youll create a culture of high performance energy creativity and clarity where the team does the best work of their careers. Youll show them what excellence looks like build their craft and empower them to achieve things they didnt know were possible.

As a senior leader youll embody the Clays Values and behaviours in everything you do and elevate the way others live them too.

DUTIES & RESPONSIBILITIES

Your role will include but may not be limited to the following responsibilities;

Leadership of the Marketing Function

Set the vision and direction for Marketing ensuring clarity pace and high performance.
Build a motivated empowered team with clear standards of excellence.
Bring focus cut through noise and steer the team toward the highest-impact work.
Develop capability confidence and craft across all marketing disciplines.
Role-model the Clays Values and set the tone for cross-functional collaboration.
Champion and embed the Clays Revenue Strategy Funnel and CUSTOMER Model within marketing planning and decision-making.
Innovation Efficiency & Staying One Step Ahead of emerging tools AI tech and behaviours that can sharpen our marketing effectiveness and improve the guest journey.
Champion smarter automated insight-led ways of working that increase team efficiency elevate execution quality and help us scale faster.

Customer Journey & Brand Experience

Own the end-to-end customer journey ensuring every touchpoint feels intentional premium and on-brand.
Shape the storytelling visual identity and brand tone that define how Clays shows up.
Drive continuous improvements in conversion consistency and guest experience quality.
Ensure the customer journey aligns with our CUSTOMER Model from attract convert optimise repeat.

Demand Generation & Revenue Growth

Deliver strong YoY growth across corporate leads online sales and bookings.
Lead our performance marketing ecosystem: paid CRM SEO email content and web.
Create campaign frameworks that drive volume into priority days pockets and formats.
Own and manage the marketing budget to maximise ROI efficiency and revenue outcomes.
Build the annual marketing calendar across launches PR partnerships and always-on campaigns.
Map demand generation directly to the Clays Funnel ensuring each channel clearly contributes to lead generation conversion SPH uplift or repeat behaviour.

Data Insight & Reporting

Build clear dashboards that tell a simple actionable story of performance.
Identify the levers behind demand and recommend where to focus next.
Use insight to inform both short-term trading decisions and long-term brand direction.
Build a deep evolving understanding of who our customers are what they want and how their behaviours change across channels venues and dayparts.
Use this insight to shape everything: campaigns messaging product pricing content and experience ensuring the brand meets (and anticipates) what our guests value most.

COLLABORATE with Experience Sales BD & Ops

Partner closely with the Associate Director of Experience to align brand content and in-venue experience
Work with Sales & BD to drive corporate demand nurture leads and support outreach.
Collaborate with Ops to ensure in-venue delivery matches the brand promise.
Support major brand moments: new sites pricing changes partnerships content creation and campaigns.
Ensure cross-functional work is clearly connected to the revenue strategy

SKILLS DESIRED QUALIFICATIONS & ATTRIBUTES

6 years in a senior marketing leadership role ideally within hospitality experiential or consumer brands.
Deep understanding of performance marketing and how to drive revenue through digital channels.
Strong brand builder who can create a distinctive memorable premium brand experience.
Commercially sharp comfortable setting targets forecasting analysing performance and managing budgets.
Experience owning the full customer journey with proven impact on conversion SPH and repeat behaviour.
Inspiring leader who can build team capability confidence and pace.
Exceptional communication and storytelling skills.
Insight-led; comfortable using data to drive decisions without losing creative flair.
Confident managing a multi-channel marketing ecosystem.
Creative thinker with strong judgement and high attention to detail.
Collaborative senior stakeholder manager with the ability to influence across Ops Sales Experience and Finance.
High-energy solutions-focused resilient and thrives in a fast-paced growth brand.

WHAT YOULL GET IN RETURN

We value our colleagues greatly and want everyone to feel rewarded.

Our great benefits include:

This role offers a Competitive Salary with attractive On Target Earnings based on experience and performance against agreed deliverables
Holiday: 32 working days holiday pro rata each year including bank holidays with an increasing allocation up to a maximum of 36 days with length of service.
Colleague Discounts: Enjoy a generous 50% discount during off-peak periods and 25% during peak periods for you your friends and family.
Health Care Cash Plan: Up to 995 for reclaimable appointments & treatments and access to a Virtual GP.
Career Growth: Advance your career with Clayers Academy our online learning platform and seize opportunities for growth within our expanding business. Plus earn globally recognized qualifications funded by Clays.
Celebration Day: An additional paid day off each year to celebrate something meaningful to you.
Parental Leave: Market-leading policies with 13 weeks at 100% pay for maternity adoption paternity and partner leave after 12 months of service.
Employee Assistance: Access a 24/7 support service and up to 8 counselling sessions through our Employee Assistance Programme.
Volunteer Day: A paid day off annually to give back to your local community.
Birthday Gift: Choose a special gift to celebrate your birthday.
Pension Scheme: Join our non-contributory pension scheme with a minimum 3% contribution from us and 5% from you.
Recognition and Incentives: Enjoy team recognition and rewards through our Shooting Stars programme.
Hospitality Discounts: Access exclusive discounts via Hospitality Rewards.

This role will be based at Clays support office in Moorgate.

Required Experience:

Director

LIFE AT CLAYSWelcome to Clays the ultimate indoor clay shooting experience and cocktail bar! We bring the thrill of a British clay target shooting weekend to the heart of the city. Our unique twist on Olympic clay shooting makes the sport safe fun and accessible for everyone. As we expand locally an...