Executive Business Strategy
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Job Location:
Monthly Salary:
Posted on:
2 hours ago
Vacancies:
1 Vacancy
Job Summary
This role supports the Business Strategy team in developing solution-led KPI-driven advertising strategies across AnyMind and POKKT offerings. The executive will assist in campaign planning performance analysis and post-campaign insights while leveraging platform and product data to identify audience cohorts and optimize outcomes. The role involves cross-functional collaboration with sales ad operations product and analytics teams preparing strategy decks and insights for internal and external stakeholders and contributing to the expansion of non-gaming use cases.
What Youll Do
- Support the development of solution-led KPI-focused advertising narratives by assisting in data analysis insights gathering and performance reporting across Anymind and POKKT solutions.
- Leverage Anymind product and platform data to help identify analyze and document relevant audience cohorts aligned to advertiser objectives and campaign use cases.
- Assist in building and maintaining measurement frameworks including campaign performance tracking KPI mapping and comparison against industry benchmarks under guidance from senior team members.
- Contribute to the expansion of POKKTs non-gaming use cases by supporting research on new environments formats and local market insights across regions.
- Prepare strategy decks insights summaries and post-campaign analyses to support sales client servicing and internal stakeholders.
- Collaborate closely with sales ad operations product and analytics teams to ensure strategic recommendations are aligned with available inventory formats and measurement capabilities.
- Support external and internal stakeholder interactions by providing data inputs documentation and insights for advertiser and agency discussions.
- Stay updated on industry trends competitor offerings and market benchmarks to strengthen strategic recommendations and planning.
Who You Are
- Graduate / Postgraduate / MBA in BMM or related discipline
- Preferred experience of 12 years in the digital ecosystem; freshers (02 years) may also be considered if they demonstrate strong digital media knowledge
- Prior certification coursework or internship experience in digital media / digital marketing is highly desirable
Why Youll Love It
- Advanced AI tools for all positions
- Competitive Salary
- Performance Review (2 times per year)
- Annual Paid Leaves
- Health Insurance
Key Skills
- Marketing
- Data Visualization
- Tableau
- Customer Segmentation
- Microsoft Powerpoint
- Investment Banking
- Strategic Planning
- Financial Modeling
- Customer relationship management
- Management Consulting
- Google Suite
- Analytics
About Company
AnyMind Group is an end-to-end Brand Enablement Platform with proprietary software that enables individuals and businesses for brand building, manufacturing, e-commerce, marketing, logistics and global expansion.
