Global Senior Brand Manager Boursin Strategy & Equity
Share
Job Location:
Monthly Salary:
Posted on:
14 hours ago
Vacancies:
1 Vacancy
Job Summary
The Bel Group is a major player in the food industry through portions of dairy fruit and plant-based products and one of the world leaders in branded cheeses. Its portfolio of differentiated and internationally recognized brands includes The Laughing Cow Kiri Babybel Boursin Nurishh PomPotes and GoGo squeeZ as well as some 30 local brands. Together these brands helped the Group generate sales of 3.74 billion in 2024.
Do you want to join a company with strong brands that puts consumers and responsibility at the heart of the decision-making process Then Bel is made for you!
Are you bold pragmatic and determined Do you want to contribute to the transformation of an international agri-food company Them come join us and measure the impact of your talent and energy in realizing an ambitious and sustainable company project!
#IWorkForAllForGood
LOCATION AND START DATE
Permanent contract to be filled as soon as possible
Location: Suresnes (92) Bel Group headquarters
MAIN DUTIES
Boursin Global Equity teamis located inSuresnes. Specifically the team drive the Brand strategic fundamentals develops global communication campaigns Brand universe & packaging design to build a global positive brand with a strong purpose.
The Senior Brand Manager will be part of the Global Boursin Equity team. He/she will gain broad exposure to all local teams and partner agencies as well as functional activities (including but not limited to Strategic Insights Media Sales Operations).
DETAILED RESPONSIBILITIES
Brand Communication Strategy
Activelyparticipatein the definition of the global brand strategic fundamentals (portfolioBrand EquityBrand platform .)
Co-create communication strategy across touchpoints with media agencies global IMC and key markets.
Oversee the development and adaptation of the visual identity system and guidelines.
Ensure brand positioning and communication consistency globally.
2. Campaigns & Content Development
Design and coordinate strategicGlobalbrand campaigns.
Lead developmentof the full communication ecosystem: digital social media POSM e-commerce and packaging identity (includingflavorsand limited editions).
Drive always-on strategies and content with global partners and studios.
3. Local Market Support & Adaptation
Support and guide local teams to adapt and amplify global platforms and campaigns.
Validate and help implement local content ensuring alignment with brand strategy.
Share inspiration best practices and toolkits (webinars communities workshops etc.).
4. Market Intelligence & Performance
Conduct market consumer and competitive analysis to inform strategy.
Monitor business performance brand equity and communication efficiency (KPIs PCA benchmarking).
Recommend actions based on learnings to continuously improve brand performance.
5. Team & Stakeholder Management
Coordinate with internal and external partners (agencies innovation/renovation team etc.).
Recruit Manage & develop the global Associate Brand Manager (Trainee)
Foster collaboration and a learning culture across markets.
This position is based in Suresnes to the west of Paris with access via tram T2 (Suresnes Longchamp stop) and several bus lines.
YOUR ASSETS: Could this be you
Minimum 7-8 years in marketing/brand management ideally FMCG and international scope.
Strongexpertisein strategy media digital and consumer insights.
With broad view of the business FMCG industry and consumers environment
Creative yet structured with a collaborative leadership style.
Love mixing ideas out of the box thinker while being very structured
Collaborative relationships builder
Able to drive projects in a multicultural matrix organization.
Fluent in English French is a nice to have
OUR ADVANTAGES
- Fixed salary over 13 months
- Performance bonus
- Profit-sharing/Employee savings plan (PEE)
- Company restaurant
- Compensatory leave (RTT)
- Health and life insurance
- Access to the many benefits of the Social and Economic Committee (CSE)
- Remote working policy
If you think that this job is for you please click now on the button Apply. The recruitment team of your site will contact you very soon.
Required Experience:
Manager
Key Skills
- Digital Marketing
- Marketing
- Management Experience
- Profit & Loss
- Analysis Skills
- Microsoft Powerpoint
- Market Research
- Project Management
- Product Management
- P&L Management
- Product Development
- Branding
